How Marketers Are Measuring Content [Infographic] | Faber Content | marketing et contenus | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey's key findings to create a clearer picture of where marketers are performing well and where they need to improve....

 

[Useful overview of social media measurement ~ Jeff]

 


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Jeff Domansky