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Scoop.it!
Les objectifs du content marketing : comment bien les définir et quelles sont les bonnes pratiques pour avoir un contenu au service de votre entreprise. Via Anthony Rochand 
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Entre rêve et réalité pour le directeur marketing B2B l'écart est parfois grand comme en témoigne les mesures des pratiques de ce baromètre
Fabrice's insight:
Le marketing B2B est complexe, et le marché atomisé. Mais les outils sont disponibles et évoluent continuellement. Lesquels utiliser ? A lire ici.
Scoop.it!
Online marketers have many options as they create and refine their web content strategy.
Scoop.it!
As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.
Unsurprisingly, these early adopters are keen to take advantage of everything that technology has to offer. Their key demands are summarized in Latitude’s report as ‘The 4 I’s': Immersion, Interactivity, Integration and Impact. Essentially, they want to be able to explore a story in greater depth, and have it reach out of the confines of a single medium and play out in ‘the real world’.
The people Latitude spoke to were very keen on ‘transmedia’ experiences – stories that are told over multiple formats (think TV dramas where characters have real-life social media profiles that help tell the story). 82% of participants were keen on mobile apps that would complement, not just replicate, their TV viewing experiences. 79%, meanwhile, wanted to be able to alter storylines by influencing characters or by becoming characters themselves....
[Valuable story and research on storytelling - JD] Via Jeff Domansky
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Scoop.it!
Ce n’est pas faute de le dire : le premier objectif du contenu est de créer une audience. Faire passer le produit ou le service au second plan est parfois difficile à admettre. Investir dans du contenu, sur du long terme, et ne pas citer ou montrer le produit est contre-intuitif. D’autant plus si la marqu
Fabrice's insight:
Ne pas parler de son produit est sans doute la stratégie la plus efficace dès qu'il s'agit de content marketing. Encore faut-il bien le faire.
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Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.
Understanding how the human brain works is fascinating, but it’s also good business.
Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.
If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up.... Via Jeff Domansky
Melanie Leszcynski's curator insight,
November 4, 2014 10:51 AM
Very very interesting. Extremely helpful in trying to understand our consumers as well as ourselves. 
Marshall Gass's comment,
November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight,
November 4, 2014 10:51 PM
A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results. By not taking into account the thought process of your audience, you are making a potentially fatal error.
Scoop.it!
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!... Via Jeff Domansky
Jeff Domansky's curator insight,
December 14, 2012 1:33 PM
Useful ideas for added visual impact in all content. |
