Faber Content | marketing et contenus

A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as the volume of content grows.

Avant-gardistes sur les médias sociaux, les marques américaines n'hésitent pas à s'y mettre en scène, à grands coups de 'magic middle' ou de 'content marketing'. Le point sur les tendances en vogue en 2017 aux États-Unis.

L'architecture de l'information, c'est l'art d'organiser vos contenus pour qu'ils soient souples, pérennes et facilement navigables. WordPress vous offre une ... source

Dans la sphère du marketing on évoque très souvent les techniques d'inbound marketing, mais qu'est ce que c'est ? Cela consiste à faire venir l

Découvrez 50 faits et statistiques sur le Content Marketing que vous devriez prendre en compte pour une stratégie de contenu gagnante !

Le référencement vit une révolution tranquille, mais de nombreux marketeurs ignorent tout de son évolution. Ils ne sont pas non plus conscients des opportunités pour le

New data from SimilarTech shows the annual growth of the leading automation platforms in 2016. The insights show which platforms are more widely used among the biggest sites in the world (top 1 million). The chart above shows that HubSpot remains the undisputed leader, with over 4000 sites opting for what many consider the creators of the 'inbound marketing' concept as we know it today. In second place, Marketo remains a leading platform but TowerData and LiveRamp have nearly as many users. 

Some of the fastest-growing players such as LiveRamp are focusing on collecting and providing superior customer data to empower their customers to personalize their campaigns more efficiently. Other companies are focusing their platforms on perfecting a single element of the outbound marketing operation. For example, TowerData's platform focuses on email marketing - with a product that that aims to increase email engagement and conversions. 

If we look at the annual growth, we can see how LiveRamp and TowerData are exponentially growing. However, all other players have increased their customer base by at least 40% in the past year, showing that there's ample room for growth across the entire industry. Pardot, OutMarket and Emarsys managed to double their penetration among the biggest sites in 2016 alone.