Report says Apple 'fanboys' will make the iWatch an incredible success | Public Relations & Social Marketing Insight | Scoop.it
From bgr.com - July 15, 2014 1:33 AM

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....