Public Relations & Social Marketing Insight

Speaking to Facebook’s prominent place at the center of news, information, and communication, CEO Mark Zuckerberg laid out his vision for the future of the company on Thursday.

In a nearly 6,000-word declaration, Zuckerberg suggested that Facebook was finally realizing its grand mission to “connect the world.” “For the past decade, Facebook has focused on connecting friends and families,” the young mogul explained.

“With that foundation, our next focus will be developing the social infrastructure for community -- for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”...

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....