Public Relations & Social Marketing Insight

Mentions, Boomerang, and Links: Improve your Instagram marketing strategy and increase user engagement with the 3 latest Instagram "Story" features.

Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.

These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers:...

Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.

For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.

Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.

Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....

With over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business.

There are many options for using visuals in your marketing. A good idea is to establish a plan that aligns with your overall business goals and can be integrated in your overall marketing plan.

Once you get to this point, here are a six tools to help bolster your digital marketing efforts with Instagram....

It’s not a photo. It’s not a gif. It’s a Boomerang.

Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.

Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward....