What If Billboards Advertised Art Instead Of Stuff You Don't Need? | Public Relations & Social Marketing Insight | Scoop.it

...If you happen to be on a road trip this August, driving down a highway through the middle of nowhere in North Dakota or New Mexico, you may suddenly see a giant modern painting at the side of the road in between fast food ads. In suburban malls, classic photographs will replace posters advertising movies or mobile phones. In cities, art will sprawled across buses and subway posters. All around the country, 50,000 billboards that normally try to sell something will be transformed into art.


Art Everywhere US is the American version of a project that began last summer in the U.K., where 22,000 billboards and poster sites were covered with British art. The event this year will be the largest outdoor art show that has ever happened....