Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Three ways tech is reinventing a surprising sector

Three ways tech is reinventing a surprising sector | Public Relations & Social Marketing Insight | Scoop.it

More than 1 million users. Sixteen billion monthly page views. Ninety-nine percent user engagement.

If these sound like stats from tech companies, you’re right. Except these tech companies are nonprofits.

In Steve Case’s new book, The Third Wave, he argues that this next generation of the Internet will transform major industry sectors and become integrated into everything we do. We are already seeing the tremendous impact of software and the Internet transform one of the least discussed areas — the nonprofit sector.

With the growing ubiquity of mobile phones and the Internet, combined with plummeting connectivity costs and, in some cases, free infrastructure, it’s not surprising that organizations focused on scaling impact are integrating technology into the core of their solution. But you may be surprised to hear how deep technology’s impact has already been on the nonprofit sector....

Jeff Domansky's insight:

Technology is having a surprisingly big impact on nonprofits.

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15 Things We Learned About Nonprofit Content Marketers

15 Things We Learned About Nonprofit Content Marketers | Public Relations & Social Marketing Insight | Scoop.it

CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.

Jeff Domansky's insight:

Useful benchmarking for best practices for nonprofit PR pros.

Jeff Domansky's curator insight, November 6, 2014 2:21 AM

Useful benchmarking for best practices for nonprofit PR pros.