Public Relations & Social Marketing Insight

If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss.  Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches.  I use Hootsuite to manage my Twitter feed and this also gives me lots of  options including search and list columns. 

Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more.  By creating filters you can easily keep up with the latest news as it breaks.  For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective.  If I want to keep tabs on this I can easily create a filter within Tweetdig....

...One of the more interesting examples of those five, I thought, was Walmart. They had SEVEN Walmart-based Twitter accounts, by my count. Wow! I have a few clients who have a tough time managing one–and here Walmart has seven. But then again, it is Walmart.

So, needless to say I was intrigued. Serendipitiously, Chad Mitchell, senior director-digital communications, sent me a short note thanking me for the initial post. One thing led to another and next thing I knew I was sending him a list of questions to answer about how and why Walmart manages its comprehensive Twitter presence. Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look....

... What if instead of a score, you could visualize the impact a person, business or topic has in a social network? What if instead of using complicated listening tools, you could see in an instant who is talking about your company or its products and how you’re connected to them? What if you could tell who the major influencers or connectors are that everyone else is listening to? From what I’ve seen from the social network maps from NodeXL, this is all possible and a whole lot more....