Public Relations & Social Marketing Insight

If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages.

Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have).

From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....

A next generation CMS or website builder is a tool that is designed around the way you work, not the technical requirements of a website. They understand your content, where it lives and how to display it in the best way. They understand that you don’t want to build a website, you want to share your content in your own beautiful space on the internet.

Whether you’re a photographer, filmmaker, designer or writer, these tools understand that publishing and sharing your content is all part of your creative process.

So let’s step away from complicated web forms and awful interfaces and look at the products that will make updating your site something you actually want to do....