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With trust being such an integral part of marketing, video is almost a necessity and should be a part of any well-rounded campaign.This leads us to a very important question. How do you create a trust-boosting YouTube profile page?In this post, I’ll cover some essential elements your YouTube page should have as well as some practical tips for engaging your viewers....
Quick question…What’s the first thing that comes to mind when you hear the word “Rankings”...? Most people only think of Google… But that’s a HUGE MISTAKE... You see it’s not just about Google anymore... YouTube is now the second biggest search engine in the world in its own right, not to mention YouTube videos now receive PRIORITY RANKINGS IN GOOGLE...These days many people are choosing YouTube as the FIRST place they look for a solution to their problem... So I wanted to make a super quick video for you (only 4 min) revealing how to boost your rankings in YouTube and Google:...
My two-year old son has become enamored with a colorful character named Blippi. He's one of the hottest rising YouTubers who has quite literally swept the children's educational market on the world's most popular video platform, soaring well past the billion-plus view mark. By curating content specifically geared towards helping children during their most important fundamental developmental stages, he's effectively carved a massive niche and a surprisingly large following. One day, as my son sat enthralled by one of Blippi's videos, where he sings and dances and teaches children about all the various parts and components of a garbage truck, I knew that I needed to learn more. As someone who's entrenched in the online marketing industry and obsessed with things like passive income, I knew that what Blippi had achieved was nothing short of fascinating and amazing. In fact, what I discovered from a rather extensive interview was even more amazing to me. Let's set aside the millions of dollars of revenue that Blippi has made, which is the brainchild of Stevin John, a creative professional from Washington State who once worked in Hollywood's film industry, behind-the-scenes, and let's look at the bigger picture here. From a branding and merchandising perspective, Blippi is sheer brilliant....
A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of video. And there are more than a dozen such short recreations of classic books from the Western canon, all promoting YouTube’s new brief pre-roll ad format. Those three vignettes, of Franz Kafka’s Metamorphosis (famous for its protagonist waking up one morning as an insect), William Shakespeare’s Hamlet (spoiler alert: everybody dies) and Charlotte Bronte’s Jane Eyre (with its romantic symbolism around a split chestnut tree), join similar takes on George Steinbeck’s Of Mice and Men, Lewis Carroll’s Alice in Wonderland and more....
Interested in improving your YouTube marketing?
Looking for ways to drive more views or engagement?
Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond.
In this article, you’ll discover how to create and use YouTube cards in your business videos....
In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. Now sheproduces regular videos focused on social media, creates online courses, and helps her clients find success with YouTube. Sunny Lenarduzzi shares insights from creating her own business on YouTube. You’ll discover how to use social media to drive traffic to your YouTube channel....
You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about number four? According to Parks Associates, that goes to MLB.tv, baseball’s digital video offering. And the rest of the top ten list gets pretty interesting.
This is part of the OTT world, something you’ll be reading a lot about here at Lost Remote. For the uninitiated, OTT means “Over The Top,” and refers to any service that bypasses a cable box – by using Apple TV, Amazon Fire TV, Roku and other devices. Some TVs even have OTT capabilities built in. This, I realize, is a simplified explanation. But I want everyone to get the point. Here’s Wikipedia’s expended definition.
Parks Associates list of the Top Ten U.S. Subscription OTT Video Services is: 1. Netflix 2. Amazon Video (Amazon Prime) 3. Hulu 4. MLB.TV 5. WWE Network 6. Sling TV 7. HBO Now 8. Crunchyroll 9. Showtime 10. CBS All Access
It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram. Many YouTube stars have built diversified income streams that can net them up to PewDiePie's eye-popping $12 million per year. And the industry is changing rapidly.In January, Business Insider interviewed Scott Fisher and Adam Wescott, who manage YouTube stars like MyLifeAsEva (7.2 million subscribers) and LaurDIY (4.2 million subscribers), to get a sense of where the money was coming from. But a lot has changed since January, particularly with the emergence of Facebook and Instagram as players in the market for video superstars, so we decided to check back in with Wescott to see how the business has changed....
Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.
YouTube is trying to change that, and this week ran its own school of rock for almost famous video creators.
The recently opened YouTube Space in Toronto wrapped up its first set of workshops designed to help YouTubers grow their channels into a successful livelihood.
The workshops were part of the lead-up to Saturday night's YouTube FanFest, where the site's biggest stars like Toronto's Lilly Singh, a.k.a. Superwoman, will perform and meet their fans....
YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....
I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.
The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.
As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....
It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another.
By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....
YouTube.
It’s by far the largest video sharing site—nothing even comes close to it.
Get this: YouTube has over 1 billion users.
Those billion users account for over 4 billion video views a day.
You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it....
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This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs. The highlight was the fact that there are now 1.5 billion logged-in users visiting the site every month. The distinction is important as there are undoubtedly still quite a few folks hopping on YouTube that aren’t necessarily using Google Accounts to do so. The site announced it hit 1 billion monthly active users in 2013, though that number assumedly related to all visitors, logged-in and not. Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices, a pretty daunting number that showcases just how pervasive video has gotten on the mobile web....
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. "I mostly write content right now," one respondent said, "but I'm afraid it may begin to diminish more and more with video." And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We've outlined some major tips below. And if you're short on time, no problem -- check out the video summary here....
YouTube—the cause of … and solution to … all of content creators’ problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship. There’s no doubt that YouTube’s platform provided an essential foundation to launching the creative revolution we’re currently experiencing. And it is undeniable that through initiatives like its YouTube Spaces program, it has sought to democratize the production resources that large studios and agencies have leveraged to achieve their creative vision since the advent of television. However, despite all of its incredible contributions to digital content creators, its history will at least in part be defined by its substantial failures. Many of these can be traced back to Google’s obsession with driving all of its properties back to the AdWords platform....
Though it has some competition, YouTube remains the premier video site on the web. With a staggering amount of videos uploaded every day, some people even make a living from the service. No matter if you’re a casual YouTube user or go looking for the craziest channels you can find, there are all sorts of ways to tweak YouTube to make it just right for you. Let’s look at some URL tricks to get more out of the service....
Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I’ll explain how to use YouTube cards to promote your business, products and services....
Below you’ll find nine steps that fast-casual restaurant chain Qdoba Mexican Eats took when engaging the YouTube audience for the first time. The results were phenomenal (and, in full disclosure, delivered under the direction of, as well as executed by digital marketing agency Evolve!, Inc.). If you’re planning on diving into YouTube to help grow your business, use this campaign as a model – it delivered 3 million views, 84K social engagements, and 200M potential impressions, all while adhering to strict brand guidelines and beating aggressive price targets....
These aren’t all channels that I would subscribe to, personally, but they are all channels that I think deserve more fame and that more people would like to know about. Also, there’s no particular order to this list: seriously, check out all the channels I’ve listed and not just those at the top. First YouTube list since I’ve actually been a YouTuber myself. Nothing over 300k subscribers. Channels from 10k to 300k subs. NOT in any particular order — seriously (check them ALL out, randomly — just start clicking links). So without further ado, please enjoy my list of the top YouTube channels you probably haven’t heard of yet. I would consider many of these top channels regardless of subscriber counts. Enjoy....
IIn reality, though, video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube. If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post we’ll dive into: - The basics of getting your account set up - How to create a YouTube channel - How to create the perfect channel art - Top tips for optimizing your channel....
It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web. This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase your brand’s visibility exponentially. However, with 300 hours of video uploaded per minute, making your content stand out from your YouTube competitors can be tough – so learning the techniques for getting a video to rank well on YouTube is of prime importance. In this article, we reveal ten of the most important ranking factors that are key to optimizing your YouTube presence. By the time we’re done, you’ll have a far clearer idea of what you need to do to achieve greater success with YouTube....
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness. While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out. Luckily, there are tools that make the process easier. While easy video creation tools have beencovered earlier, here are a few video marketing tools that let you discover more opportunities and allow you to achieve better results....
Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits. That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....
You probably already know that YouTube is the world’s second biggest search engine……and a huge untapped traffic source. (In fact, YouTube gets over 30 million visitors per day).
Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube....
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Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! Neil Patel shows how to build a trust inducing YouTube profile.