Public Relations & Social Marketing Insight
443.6K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Cyborgs are the future of advertising

Cyborgs are the future of advertising | Public Relations & Social Marketing Insight | Scoop.it
From www.thedrum.com - December 11, 2016 11:36 AM

The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of “chat bots” by Facebook and other notable tech companies. With each new advancement in the field also comes the obligatory pronouncements of the impending 'robot apocalypse'. Not so much in the Terminator, Skynet-esque sense, but rather the extent to which robots can eventually replace humans in roles where decision-making is more constrained. 


While there have been some promising developments, machine-based intelligence is still at the stage where it can increase efficiencies to an almost infinite scale, but still struggles to provide adequate context to the intended audience. How then can there be a role for them in creative process?


I would argue that AI can be used to drive creativity today, but only in tandem with input from human designers....

Jeff Domansky's insight:

Is AI in our advertising future? No, it's here already.

more...
El Inca-Chino Hector Fields's curator insight, December 11, 2016 10:37 PM
This is a very interesting topic and very realistic as well, it is happening now! Using the CARS checklist to evaluate this article, I have checked the veracity of their source, plus "The Drum News" is an accurate, very well supported and credible news magazine, where they are updated regularly, they offer current newsletter subscriptions, they carry their own videos on different genres, latest media, advertising, and it also offers their own personal magazine app (The Drum app brings you some of the world's best marketing and media news, analysis and creative insights). This magazine news covers the UK and Europe's number one marketing platform, it also now covers the USA and Asia.  This is a credible site.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Robots will take over most jobs in the world by 2045 - The Economic Times

Robots will take over most jobs in the world by 2045 - The Economic Times | Public Relations & Social Marketing Insight | Scoop.it
From economictimes.indiatimes.com - June 7, 2016 9:44 PM

As we reach the middle of the 21st century, half the population of the world will lose their job to a machine. Yes, this is another 'robots will take our jobs ' story.

The latest comes from Moshe Vardi, professor at Rice University , Houston, who delivered a talk to the American Association for the Advancement of Science , exploring the question: "If machines are capable of doing almost any work humans can do, what will humans do?"

Future belongs to the machines
Vardi reckons that half of workers across the globe will be replaced by machines within the next 30 years, wiping out middle-class jobs and "exacerbating inequality". He noted that robots would take over in many spheres of life, including automated driving and sex robots. As the Guardian reports, he also observed that this future is likely to mean humans have much more leisure time — indeed we may only work a handful of hours per week....

Jeff Domansky's insight:

So once on the disruption is done, we won't have to worry about disruption anymore, will we?

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn