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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.
Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....
I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.
A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL....
Say buddy, can you spare some time? Excuse me Miss, can you spare a minute?
We live in the age of distraction and, as Wayne Friedman writes in MediaPost, a recent CRE/Nielsen study highlights the issue for advertisers, marketers, PR pros and social marketers:
“Beyond noticing TV ads, the CRE says viewing, defined as total time in “fixation” using eye-tracking, is a more stringent measure. Results here are that solo viewers spent 58% of time in “fixation,” which dropped to 43% when including co-viewers.
Access to second screens dipped these results even lower for solo viewers: 34% in fixation time. Adding co-viewers with a second screen drops the number to 25%.”
Attention to TV ads dropped 75% with a second screen the study reported....
Looking for some fresh content to curate and share on social media?
It’s out there — in spades!
Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share.
We’d love to help.
At Buffer, we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue.
Keen to hear which blogs are subscribed to most?
Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Hope you find some fresh inspiration and ideas here!...
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?
If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.
The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile.
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.
The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.
The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted.
In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
The basic idea is that we want to remove every possible obstacle in our control so there is simply no excuse not to share your content!
Here we go. Let’s ignite …
Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.
This is why articles that include images get 94% more total views than articles that don’t.
Remember though, that stat is just an average. If you use images well, your traffic could increase even more.
It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.
While social media isn’t the same as your blog posts, it illustrates the power of great images.
Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....
Do you create your own images for social media?
Are you happy with their performance?
With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
In this article you’ll find three tips to optimize your social media images for better online performance.
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.
Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out....
This infographic from SurePayroll, illustrates peak times and guidelines for Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google +. They are all different, but what most share in common is to avoid posting early morning on the weekends, or after 3 pm on Fridays. Start posting at the right time, to get the best results....
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As a busy blogger, you’re probably juggling a multitude of different tasks, many of which are repetitive and frankly, quite boring. For your blog to take off and scale into something greater than a company of one employee, you must use your time efficiently and learn to automate and delegate.
Read on to learn about the practical tools of automation and how to use them to grow your business.
Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.
This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.
While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....
Social media is an extremely valuable tool for promoting your marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose. To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content....
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
The research findings would appear to suggest that viewing branded content on a mobile device can have a big impact on consumer purchase intent. This isn’t too surprising, given the fact that mobile devices are with us all the time and deliver personalized content on-demand. A lot of this content is branded and served up in native formats.
Impulse purchases, it would seem, are going to become fairly de rigueur -- that is, if the mobile checkout and payment process becomes easier and more seamless.
Well-produced branded content, at least in this survey, looks like it can deliver the goods, so to speak.....
As a blogger, you are limited by three things. First comes creativity. If you don’t have creativity, you’ll never be able to launch a blog and consistently populate it with fresh, relevant content that engages readers. Second comes your writing ability. A creative idea is only successful if you’re able to put it into words and convey your thoughts with compelling language. Third comes your tools. Every blogger needs tools and resources to maximize time, polish posts, and produce share-worthy content.
You Need These 7 Tools
As a blogger, are you missing out on the third part of the success equation? While you may be a creative and skilled writer, you also need access to the right tools. In particular, you need the following tools:
YummyMummyClub.ca polled a group of internet users in Canada made up primarily of mothers, and found that just 19% said they had had meaningful interactions with brands on social.
But 44% of respondents shared social media content at least weekly anyway. The surest way for brand content to be part of that process is to include humor: 61% of respondents said funny stories were the most shareable social content. Parenting tips were nearly as popular, at 58%—unsurprising for a crowd that has demonstrated an interest in the subject. A majority also thought coupons, deals and contests were highly shareable...
Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an authority, says Joanna Wiebe.
To be honest with you, writing a call-to-action message that will compel your visitors to take the right action isn’t an easy task. The 8 tactics below will simplify it for you....
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their business?
Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience....
Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know....
To make your posts relevant you must join the madness and promote your blog on social media.
But there are so many social media channels, if you tried to engage in them all you would drown in a sea of hashtags!
By spreading yourself too thin across the social spectrum you can easy spend too much time being social and too little time writing.
You have to decide which social media channels to focus on....
The key factor is not keyword density, back-links, tags or optimisation, it is sharing performance on social networks.
Now brands looking to benefit from content are faced with a tougher question: How to create content that people enjoy enough to share?
Adding value gets better long-term results than extracting it.
Understanding this statement as your top-level motivation is the key to the success of content strategy today....
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Scoop.it!
Neil Patel shares tips on getting ranked on page one through Google News.