Public Relations & Social Marketing Insight

...So we set out to remake our “play it safe” culture and empower our people to think bigger and act more boldly. We made “courage” one of our core values and built a new performance management system that encourages employees to take responsible risks and set ambitious goals. People now own the outcomes they deliver, and we reward those whose contributions have an exceptional impact.

Cultural values have to be modeled at the top to take hold, so we revamped our leadership team with courage in mind. Virtually everyone on the team is either new to his or her role or new to Campbell since I became CEO....