Seth's Blog: The cure or the story? | Public Relations & Social Marketing Insight | Scoop.it
From sethgodin.typepad.com - March 31, 2014 10:02 AM

The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave.


The consultant, the doctor (often) and the politician sell us the narrative. They don't always change things, but...