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Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?
To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....
Jeff Domansky's insight:
Clearly, the future is mobile and in developing countries that future is now. 
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The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...
Jeff Domansky's insight:
Great insight into mobile buyers using tablets.
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Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.
Jeff Domansky's insight:
Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10
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Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile.
The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year. In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook
Jeff Domansky's insight:
Mobile becoming massive with obvious implications for marketing, content producers and PR in the immediate future.
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Clearly, the future is mobile and in developing countries that future is now.