Public Relations & Social Marketing Insight

 Using NewsWhip Analytics, we can rank the performance of all sites, based on how many Facebook engagements they achieved with links to their website, published in Dec 2016 only.

It’s important to remember what we’re measuring here in this analysis. We aren’t looking at the impact of native videos or images on Facebook, but rather how links to owned websites, as well as Instant Articles, performed in terms of social engagement on the platform.

Here are some of the key points this time round:

– IndiaTimes.com comes out as the most engaged English language sites on Facebook in December 2016, with over 25 million engagements on content published that month.
– NBC, Fox and CNN make significant gains to finish in the top five sites on the platform.
– There has been a general narrowing of the field for top publishers, with a difference of just seven million engagements between the first and tenth sites....

Each month, MediaShift posts a chart from Storyclash ranking publishers and news stories that get the most social media interactions. Storyclash regularly publishes rankings of Social Media Trends, covering online articles with the most social media interactions on Facebook and Google+.

The top story of the year according to analysis from Storyclash wasn’t the election. It was the moon. The November supermoon got publisher ScienceAlert 2.8 interactions and beat out stories about Hillary Clinton, Donald Trump and Queen. Below is the full list of the top social news in 2016 from Storyclash....

Each month, MediaShift will post a chart from Storyclash ranking publishers and news stories that get the most social media interactions. Storyclash regularly publishes rankings of Social Media Trends, covering online articles with the most social media interactions on Facebook and Google+.

Below is a look at the top stories and publishers in Storyclash’s analysis for the month of November. In November, the Huffington Post rose the ranks to the top spot with LittleThings.com, USA Today, Washington Post and Breitbart filling out the top five in that order. The top post for the month had to do with the Supermoon, followed by a Business Insider post about how to move to Canada....

Breitbart, the website at the center of the self-described alternative online media, is planning to expand in the United States and abroad. The site, whose former chairman became the chief executive of Donald J. Trump’s campaign in August, has been emboldened by the victory of its candidate.

Breitbart was always bullish on Mr. Trump’s chances, but the site seems far more certain of something else, as illustrated by a less visible story it published on election night, declaring a different sort of victory: “Breitbart Beats CNN, HuffPo for Total Facebook Engagements for Election Content.”

It was a type of story the site publishes regularly. In August: “Breitbart Jumps to #11 on Facebook for Overall Engagement.” In June: “Breitbart Ranked #1 in the World for Political Social Media; Beats HuffPo by 2 Million.” Late last year: “Breitbart News #6 for Most Comments Among English Facebook Publishers Globally.”

These stories were self-promotional. But the rankings, released on a monthly basis by a company called NewsWhip, which measures activity on social networks, represented a brutal leveling. They were unelaborated lists that ranked outlets in terms that were difficult to dispute — total shares, likes and comments....