Public Relations & Social Marketing Insight

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave....

...CEOs and their executives ride shotgun in setting the cultural tone of the organization. Simply put, participation in social media promotes the use of social technology, which can only increase its competitive edge in adapting to technological market changes. Having a transparent and open organizational culture is imperative in establishing an effective social media strategy; it gives everyone a clear and common focus to tailor to the needs of the social consumer – a fact that escapes a lot of today’s CEOs.

BrandFog 2012 CEO Survey concerned this exact topic and reproduced some baffling results:

- 82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.

- 77% of respondents were recorded to be more likely to buy from a company whose mission and values are defined through their leaderships’ involvement in Social Media....

...Unfortunately, many companies fail to take advantage of the benefits social media provides. If only using social media was like using a power tool; Set it up, push a button, and you get magical brand awareness and conversions! Social media still requires work, and most importantly an understanding of how to act online. Yesterday afternoon, Taco Bell showed it understands exactly how to use social media....

Too many businesses take social media a bit too seriously. Being serious all the time is not a great way to take advantage of followers and friends, plus it’s boring. There certainly is a place for serious responses to followers and fans, especially when it comes to customer service. But simple responses to funny requests or sarcastic remarks are just as important....