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If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes.
You can use SPIN principles along with your current sales methodology. The strategy focuses on asking good questions in the right order, using active listening, and translating the prospect’s needs into your product’s features. (Many of SPIN’s principles align well with inbound sales.)
To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide:...
Learn the principles of SPIN Selling, get a summary of the book, and more in this excellent guide from HubSpot. Highly recommended for content marketing pros! 9.5/10