Public Relations & Social Marketing Insight

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town.

After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie business as it gets.

Despite that, the butcher shop is earning more customer referrals from their Facebook page than anywhere else. Why? Because  they’re true to their business....