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The Public Relations Society of America (PRSA) today issued a statement condemning the unethical communication practices of Mike Winder, mayor of West Valley City, Utah. Mr.
[Speaking of bad PR... JD] 
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Scoop.it!
Is traditional PR dead? What role does social media play?
I remember conversations a few years back when I sat around a table with a group of colleagues and asked “is traditional PR dying?” With the declining newspaper industry, and increasing digital world, it seemed that traditional PR may go by the wayside. I’m happy to report that it is not dead. But it definitely is evolving....
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A very thoughtful post on the future of PR by Heather Yaxley...
The answer: “I don’t know – I’ll get back to you on that”. This joke is a reminder of the importance of having a solid understanding of your subject matter in PR practice. This is the topic of my second post looking at the future of work in public relations.
When looking at the traditional academic models of working in PR, a division is made between manager and technician. The distinction here is between having the competencies (behaviour patterns that reflect knowledge and skill) to conceptualise and direct PR activities or to carry out communications activities at the behest of others. Knowledge and skills tends to be PR specific (albeit with relevant administrative expertise for the more senior role). Expertise is emphasised in media relations, communications and relationship management; alongside competency in planning, implementing, and (at least in theory) evaluating PR programmes....
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What struck me recently in conversation with a few thoughtful PR pros was that we should be concentrating on adding values as well as value to programs.
When you look at a grove of old growth trees do you see value or values? That may define the true PR professional...
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Ethics: The rules of conduct recognized in respect to a particular class of human actions or a particular group, culture, etc.
This small six-letter word packs a whole lot of meaning behind it, particularly in the PR and journalism world....
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Among 25 industries in the U.S., public relations and advertising ranked 16th in terms of the public’s positive view. The industries’ image has seen an overall decline since 2001.
Not surprising given poor corporate leadership and the constant litany of PR fails and sometimes questionable ethics...
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As an industry PR is challenged: it struggles with who we are, what we do and how to measure our work. It should be no surprise then that there’s a great deal of discrepancy to be found in the methods and results of sizing up the PR industry. “The only Traditional Marketing segment to outperform the economy, Public Relations & Word-of-Mouth Marketing, will see CAGR of 14.0% in the forecast period to $10.96 billion in 2015, as the role of PR in integrated marketing campaigns expands and social media fuels gains in WoMM spending.”...
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That was the question posed by PRNewswer Editor Tonya Garcia in an article about what she called the "ongoing feud" between the J.R.
To answer Ms. Garcia’s question, yes, I am tired of it. PRSA members also are tired of it, especially those who have been personally targeted by Publisher Jack O’Dwyer, but more on that later.
The latest shotgun blast in this “feud” stems from PRSA’s decision not to extend press credentials to Mr. O’Dwyer, which would have allowed him to “report” on our Leadership Assembly meeting and International Conference, which took place Oct. 15-18, in Orlando, Fla....
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What’s the state of public relations jobs in the last quarter of 2011 and looking ahead to 2012? In a word – opportunities.
All created by a ‘perfect storm’ of social media, business hiring to stay competitive and retirements generating new public relations jobs. As I carried out research for my new book, four factors caught my attention...
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Check out this infographic for a brief history of top PR campaigns. Their success indicates that the principles of PR remain the same.
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A PR writing teacher uncovered a disturbing trend among the PR industry’s future practitioners. See how schools are tackling the problem.
September is PR ethics months. To mark the occasion, the Public Relations Society of America is publishing a series of posts on the ethics and ethics training. Here’s one.
It began simply enough: a conversation about ethics with freshman and sophomore university students in my PR writing class.
Then, one young woman said that it was OK to be dishonest because “PR people are supposed to lie.” At least six other students nodded their heads in agreement....
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