Redacción de contenidos, artículos seleccionados por Eva Sanagustin

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately grunt back what you offer. Here’s my formula:

No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Learn how to write great copy.

One of the longest standing debates in copywriting and marketing circles is which is better—long or short copy?

Including too much irrelevant info on your landing pages is dangerous because it dilutes your message, overwhelms visitors and hurts your conversion rate

We love bypassing difficult situations; we zigzag our way through rush hour traffic, make mac n cheese in the microwave and get cheat codes for games we can’t seem to ace. One basically wants to do things fast and do them right, and while this may be possible with video games and 5 minute recipes,Continue reading article >