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Cyclist Bradley Wiggins becomes Britain's most decorated Olympian with victory in the London 2012 time trial, with Chris Froome taking bronze.
King of the road, King of the Mods, or with those side burns "The King" aka Elvis Presley spings to mind.
Who cares, he gets away with his quirky look a) because of his awesome taste in music and b) because he was the first Brit to win the Tour de France EVER and he just won GB its second olympic medal in London 2012.
"Chapeau" to Wiggins, as the French would say
