Retail and client relationship

"A Network gives you Reach, but a Community gives you Power!"

The power of social lies in the ability to find, learn, interact, and grow. It’s about sharing, creating a connection via conversations, and surrounding yourself with friends, fans, followers, consumers who can be part of that growth… then letting the sales, recommendations, referrals, and sharing come as a result of demonstrable value, good will, and community building that is a result. "

How are you facilitating that ongoing conversation with your customers?

Gamification works!

So, can we use our tendencies and appeal them in order to make ourselves better?  If so, where are the ethical boundaries?

With every company looking for better ways to engage their employees and their customers, don't forget to make it fun too, do you agree?

Kevin Werbach @Wharton shares great insight from his #gamification study & book.

We added #social #engagement @SNAPCIOUS , in order to add a critical component to game success.

Which quote is your favorite?

1. “It is not the employer who pays the wages. Employers only handle the money ... It is the customer who pays the wages." (Henry Ford)

2. “The biggest risk is not taking any risk ... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” (Mark Zuckerberg)

3. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” (Jeff Bezos)

4. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” (Ian Schafer)

5. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” (Seth Godin)

6. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos)

7. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.” (Brian Solis)

8. “Your most unhappy customers are your greatest source of learning." (Bill Gates)

9. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” (Steve Jobs)

10. “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” (Mahatma Gandhi)

http://www.bharatemployment.com/

Some quotes not before seen, all reinforcing the message of "the customer rules!"

Enjoy

Nicola Collister addresses the emotional engagement need in delivering the best customer experience.

Share your thoughts on the three steps:

- Values

- Consistency

- Relevance

Lot of attention focused here at the moment but it does need a thorough review of your end to end processes

Experiência é tudo!

Data that should help you define some of your plans for 2014

Confira informações importantes para ajudá-lo a preparar o plano de 2014. / Find here relevant information to help with your 2014 plan.

dramatic shift in the strategic approach to marketing over the last 10 years. 

'Brands need to become story makers, not storytellers' be part of a social economy too.

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

#Trust : belief that someone or something is reliable, good, honest, effective, etc.

As you will see from slide #12, the most trusted source for #content remains your peers, friends and relatives.

How is your #brand engaging with your audience? By earning their trust, and leveraging their #social reach across their friends and relatives, imagine the opportunities to strengthen your business. 

I would argue that without Trust, you can't run a successful business. Do you agree?

This applies to #customers, employees, vendors, etc...

Ok, the poster image maybe goes a little far, but as you will see below, it is all about enhancing the customer experience through advance in technologies and #data.

In a nutshell, IBM says:

– The classroom will learn you.

– Buying local will beat online.

– Doctors will use your DNA to keep you well.

– A digital guardian will protect you online.

– The city will help you live in it.

Great insight, what are your thoughts?

Any other major trend you'd like to see in the next 5 years?

Des prévisions qui vont à contre-courant du "tout technologique" dans lequel nous semblons nous jeter à corps perdus, dans un acte de "Schadenfreude" collectif que je ne comprends pas.

Now, this would be innovation.

The era of one size fits all is coming to an end, and so does its marketing. The mass of niches demand another approach. The way of word of mouth and its superpromoters.