Krishna Stott: "What’s your batting average for getting transmedia commissions to greenlight?"
Via The Digital Rocking Chair, luigi vico
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Robótica Educativa!
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Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?' Via The Digital Rocking Chair 
The Digital Rocking Chair's curator insight,
January 22, 2013 1:29 AM
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California. 
Dolly Bhasin 's curator insight,
January 22, 2013 10:08 PM
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer." |
You might also like to check out Krishna Stott's previous post: How Do Successful Media Producers Connect With Modern Audiences?