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In early 2010 Todd Bacile started hearing from companies about a new measure they were using to help decide whom to hire: the Klout score, a number that calculates a person’s online influence based on his or her presence across various social-media networks.
So when Mr. Bacile began teaching an electronic-marketing class at Florida State University last year, he created a Klout-based project worth 10 percent of the final grade. Klout.com calculates “influence” based on a user’s level of engagement on sites like Twitter, LinkedIn, Google+, and Facebook. It then assigns a score on a scale of 1 to 100, with the average score being 40.
