The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
|
Scooped by Sakis Koukouvis |
Scoop.it!
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Science News
451.1K views |
+4 today
 Your new post is loading...
Your new post is loading...
Scoop.it!
Scoop.it!
The web has changed the nature of advertising. Now computer science is set to revolutionise it all over again.
Scoop.it!
From
phys
The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
Scoop.it!
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
Scoop.it!
As academics, Neuroscience just helps us to understand how”. In other words, rewarding the center of your brain through marketing is a key factor for the success of any product, thus we should thrive for the advancement of these wonderful technological tools for a brighter financial future. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
Scoop.it!
“How Companies Learn Your Secrets,” an absolutely fascinating feature from Charles Duhigg at the NY Times Magazine, drawn from his book “The Power of Habit,” a review copy of which I’m now reading. Both feature and book explore a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits — how they’re formed, how they can be disrupted and changed — and, among other things, company’s efforts to use that knowledge to steer your habits and money their way. (You can also learn how not to eat too many chocolate chip cookies, if that’s knowledge you actually want.)
Scoop.it!
![An Ecosystem of Memories [NEUROMARKETING] | Science News | Scoop.it](https://img.scoop.it/toD54JNe8uPYxnA74LxpgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, particularly for researchers in the new area of marketing neuroscience.
Scoop.it!
Five years after São Paulo, Brazil, began fighting visual pollution by banning billboard, poster and bus advertisements, people report being happier with their city and business leaders have become more forward thinking. The ban was the result of the 'Clean City Law' of 2006 which required the removal of tens of thousands of unregulated advertisements. "Anna Freitag, the marketing manager for Hewlett-Packard Brazil, said her company had never considered how inefficient billboards and the like were until they were illegal."
Scoop.it!
The past decade has seen a dramatic increase in the presence of gays in American advertising. The media has transformed the stigmatized stereotype of gays into a new, socially desirable image of stylish consumers with high-end taste.
|
Scoop.it!
When people have conventions of beauty so thoroughly solidified through photos, television, and other media involving no real human interaction, it likely strengthens our objective notions of beauty and weakens the influence of subjective factors.
Scoop.it!
It would be a fantasy to believe that there might be a day where sex is not involved with advertising. Sex continues to have a prominent place in advertising and it looks like its role is increasing.
Scoop.it!
There is a long-held concern that youths who eat a lot of fast food are at risk for becoming overweight. New research shows that greater familiarity with fast-food restaurant advertising on television is associated with obesity in young people.
Scoop.it!
The leader of the social network's efforts to mine its piles of data says the effort can help explain why people act as they do.
Scoop.it!
http://blippar.com Clinique goes even further with a little blippar magic. Discover the power to even skin tone and find out what makes other Women feel bett... Articles about AUGMENTED REALITY http://www.scoop.it/t/science-news?tag=Augmented%20Reality
Scoop.it!
The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.
Scoop.it!
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.
Scoop.it!
NeuroFocus, a neuromarketing company owned by The Nielsen Company, has released the results of a study they conducted recently about the effectiveness of...
|
Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)