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What accounts for the flexibility of views on this seemingly fundamental principle? “We take a functional perspective,” says Hehman. “Both groups seek to enhance their collective group identities.” For the majority, he explains, “the feeling is: the other group can come join us and give up their values. That preference benefits the majority by maintaining the status quo with no cost to them.” Meanwhile, “the minority wants to maintain its group-esteem and cultural identity. It’s threatening when the majority wants to assimilate them.”
