From psychsciencenotes.blogspot.com - December 5, 2011 6:59 PM

In fact, this conception of the mind is heavily influenced by a particular (Western) cultural background. Other cultures assign different characteristics and abilities to the psychological aspects of personhood. Wierzbicka (2005) delves into this problem in detail. She argues that speakers of a particular language make assumptions about what must be universal based on their own ability to imagine doing without a certain concept. Important cross-cultural differences in meaning become lost in translation.