Science News

AnswerLab took their eye-tracking devices to a San Francisco café and had participants view different profiles from Match.com and eHarmony. Their technology allowed them to measure gaze patterns precisely, and to determine how much time each subject-consumer spent viewing different elements of each profile.

AnswerLab discovered that women are more “careful consumers” of, well, other humans—as potential mates. Women spent nearly 50% more time than men to assess whether someone’s profile might be a match.

Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=7&tag=neuroscience

A new study from Nature, claims that the brain pathway for sexual behavior in male mice are also present in the female mice. That suggests that their is potential for a female mouse to exhibit sexual male behavior. What makes it even more interesting is that these behaviors can be triggered by different smells. Like many other animals, mice uses pheromones to signal sexual behaviors, but what happens when you disables the part of the nose that receive these signals?