Researchers from Claremont Graduate University (CGU's) Center for Neuroeconomic Studies have discovered evidence to suggest that coupons can help make shoppers happy and relaxed.
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Research offers evidence that "sacred values" are a different mental experience, with a different basis in the brain, than is haggling over how much money you'd need to swallow a bug or go work for Goldman Sachs. NEUROSCIENCE & SACRED: http://www.scoop.it/t/science-news?q=sacred+neuroscience 
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We all have a special cluster of cells in our brains called “mirror neurons” that seem to mimic in your brain an experience you see, hear, or read. This has profound implications for marketing. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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As academics, Neuroscience just helps us to understand how”. In other words, rewarding the center of your brain through marketing is a key factor for the success of any product, thus we should thrive for the advancement of these wonderful technological tools for a brighter financial future. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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There are ethical dilemmas and potential threats to consumers from a technology worth £5bn globally and growing fast... Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).
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![An Ecosystem of Memories [NEUROMARKETING] | Science News | Scoop.it](https://img.scoop.it/toD54JNe8uPYxnA74LxpgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, particularly for researchers in the new area of marketing neuroscience.
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How you pay – credit card vs. cash – actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research.
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The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
Heitor Fox's curator insight,
April 22, 2015 9:24 AM
Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)
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The Reptilian Brain is the CEO of decision making. NEUROMARKETING: http://www.scoop.it/t/science-news?tag=neuromarketing
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Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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In order to successfully impact the 40 bits of conscious information that the social customer takes in, you have to craft content and messages to grab attention, engage the emotions, and easily retain in the memory. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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France has banned commercial applications of brain imaging. So why approve its use in court, asks Olivier Oullier. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.
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In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!).
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In other words, neuroscience is now proving what many sales professionals have long suspected: that decision-making, even among top executives, takes place mostly at a "gut" level.
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Using coupons make you happy? Just add that to the list of things that you incorporate into your chic Lifestyle by Deisgn...
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