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Willpower: Rediscovering the Greatest Human Strength" (The Penguin Press) recently climbed to the top of the charts on the New York Times Bestseller List, making the soft-spoken Baumeister an instant literary celebrity and bringing attention to his decades of research on self-control. In recent weeks, "Willpower" has been reviewed glowingly in the New York Times Sunday Book Review as well as by NPR and the hip website The Daily Beast.
