“If Social media and SEO fit together like peanut butter and jelly, then content is the bread that holds them together.” ~ Lee Odden:
Using content to enhance search engine optimization (SEO) is about creating “stuff” — on your website, blog, and on social media platforms — in such a way that the content (and thus your website or Facebook Page) appear higher in search rankings. Statistics from analytics company Searchmetrics show that seven of the 10 most important factors in SEO ranking currently come from social media:
Googlenutella+, Facebook Shares, Facebook Total, Facebook Comments, Facebook Likes, Pinterest and Tweets. According to this same report, Facebook shares are as influential as the number of backlinks.
Here are 8 tips for creating social-media friendly content that ranks:
Via
Brian Yanish - MarketingHits.com
Optimization for your content is obviously important. Those that reach the holy grail of the first few spots in Google obviously get far more views of their content. Did you know that you can also optimize the images in your site as well? Here is a good guide on what you should be doing for image optimization for SEO.