COPY - Create Loyal Customers and Raving Fans With Just Your Website
How to tweak your website copy to create loyal customers, build relationships, and generate the “know-like-trust” factor that everyone’s talking about.
Your website is your first impression. No questions asked.
How do you turn casual browsers into loyal customers who rave about you to their social circles?
-Keep it simple (there's one I bet you've never heard before ;)). What is the four word story that you want your viewers to see, process, and remember? Integrate this into your site in any way you possibly can, and make sure it's consistent across the board.
- Down with the "royal we!" If you have a team, introduce them. If you don't, introduce yourself. And by introduce, I don't mean a zombie bio. I mean a photo, a little bit about what you do, and a few things about yourself as a person as well. Getting to know you and what you're about helps current and potential customers feel that much more connected to you and, in turn, your brand.
Is it really that simple?