How Social Media Impacts SEO and Site Ranking: infographic
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
- Social media can help search engines find and index your content faster
- Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
- Your content will increase in search results for people connected to you
- Increases domain authority and the number of inbound links to your website
Here's a great infographic with some key stats on how social sharing can help increase your SEO rankings.
Fun Fact: When you share your content on Scoop.it (or someone else does) it's indexed in search engines as a piece of curated content.
What does this mean? While links shared on Scoop.it are no-follow links (like any other social network), they have a unique quality - they don't disappear after they're out of the stream. Essentially, your post is indexed as a curated post in addition to the original piece of content being indexed as a page on your site. Plus, you get all of the mentioned benefits of social sharing, like being discovered more easily and proving engagement.
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.
There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.