Social marketing - Health Promotion

"Impact of fast fashion on people and the environment"
Soon a project in collaboration between the University of Modena and Reggio Emilia, the International Society of Doctors for the Environment and 4 C Linguistic (Liceo Muratori San Carlo - Modena)

Nel momento in cui si stanno avviando il PNRR (Piano Nazionale di Ripresa e Resilienza) e il PNP (Piano Nazionale di Prevenzione) basati in gran parte sui prin…

L’ European Centre for Disease Prevention and Control (ECDC) con “Social marketing guide for public health programme managers and practitioners” fornisce ai re…

100 secondi per comunicare la sostenibilità" è una nuova rubrica di Zorba. Tutti i lunedì alle 19 su FB e Lepida TV (canale 118 TDT)

I often see writers equating “nudging” with behavioral economics.  It’s as if nudging is the essence of behavioral economics.  As much as I respect the nudging concept and its contributions, behavioral marketing calls for a larger scheme than nudging.  That scheme is social marketing. 

The giant tobacco company is the only source of financial support for an anti-smoking foundation that has been widely criticised by the public health community. Anoo Bhuyan explores the relationship between Philip Morris, an education foundation, schoolkids, and the public health community

MethodSpace is a multidimensional online network for the community of researchers, from students to professors, engaged in research methods. Sponsored by SAGE Publishing, a leading publisher of books and journals in research methods, the site is created for students and researchers to network and share research, resources and debates. MethodSpace users have free access to selected journal articles, book chapters, etc which highlight emerging topics in the field.

"When Hollywood actress Angelina Jolie was pictured in the press holding her newborn twins in a white nightgown, that nightgown sold out globally within 24 hours. Marketing is very persuasive. Marketing can convince us to buy a dress or a pair of shoes that we didn’t need. Marketing can encourage us to replace our technology and sporting equipment long before we need to. But did you know that marketing can also be used to make our world a better place? We call this social marketing.

Hospital vending machines that offer healthy snacks lead to NHS staff and patients consuming more water and dried fruit and fewer crisps and sugary drinks, according to research.

The study found that reducing the number of sugar-filled snacks and introducing healthier options in hospital vending machines encouraged people to reduce their intake of both sugar and calories.

The results of the trial, undertaken at one of the biggest NHS trusts in England, have already led to 632 vending machines at 105 other hospitals being overhauled to provide healthier products.

Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation.

We searched the literature for published peer-reviewed studies available through major online publication databases. We identified manuscripts in the health, social science, and business literature on social marketing that used at least one of the 4 Ps of marketing and had a behavioral objective targeting the behaviors or products related to improving water and sanitation. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 117 articles and reviewed a final set of 32 that met our criteria.

Philip Kotler, widely recognized as the dean of America’s marketing professors, shares his insights on what's next for marketers... from defining their target to creating the optimum role of AI.

Here are today’s major changes.

1. The Internet, mobile phones and social media are now playing a larger role in influencing consumer and producer behavior.

2. Companies are more interested in producing long-term customers, not just single sales. Companies seek to design a set of engaging customer experiences that leads to customer advocacy. A company is successful when its customers become its best advertisers.

3. Management now recognizes the importance of excellent service in winning customer loyalty.

4. Marketers see their key mission to lie in building winning brands.

5. Marketers see their key responsibility to lie in delivering a dependable measure of the Return on Marketing Spend.

Questo documento è stato sviluppato da un gruppo di lavoro costituito da membri dell'iSMA, ESMA e AASM. Il documento è stato inoltre revisionato dallo SMANA ne…

Collezione Manifesti della Prof.ssa Maria Antonia Modolo

CULTURA E SALUTE EDITORE PERUGIA 

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.

Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

#socialmarketing #marketing

Introducing a new special series of blogs on Evidently Cochrane: “Oh, really?” Twelve things to help you question health advice. In 2020, we're publishing one blog each month, offering 12 things to help you question health advice. The series is based on a list of ‘Key Concepts’ developed by the Informed Health Choice project team. 12 things to help you question health advice. A new series of blogs to help you make informed health choices.

L’Observatoire des inégalités vient de publier son nouveau rapport sur les inégalités en France, un panorama de la situation dans l’Hexagone et des évolutions sur les questions de revenus, de travail, d’éducation ou de mode de vie.

● Les conditions matérielles de vie ont des répercussions majeures sur la santé et donc la durée de vie: 13 années séparent l’espérance de vie des 5% les plus pauvres (71,7 ans) des 5% les plus riches (84,4 ans).

Still, former FDA Commissioner Dr. Scott Gottlieb says it will be hard for regulators to forget how many kids have become hooked on nicotine because of Juul. “Is it going to be easy for them to get approved? No, it’s not,” he says. “Would I consider taking the pod-based products off the market [if I were still FDA commissioner]? Yes, absolutely I would.”

The rhetoric around climate change is shifting, but it’s not leading to action.

Several recent polls show that people in the United States are increasingly alarmed about climate change.

According to a nationally representative survey from Yale University and George Mason University, 69 percent of Americans are “somewhat worried” about climate change and 29 percent are “very worried.” These are the highest values since the surveys began in 2008, and the “very worried” category shows an 8 percent jump compared to the previous surveypublished in April 2018.

Marketing sociale e promozione della salute: dal "Web marketing" alle  buone pratiche

The UK National Screening Committee (UK NSC), and the screening community in the UK as a whole, are well aware of the importance of enabling people to make informed decisions about screening.

We know it is not always easy to give people enough information about benefit, harm and risk to weigh up the options, while keeping the information meaningful and understandable!

 

Marketing funnels and customer journey maps are hot topics, with much discussion online about how they can smooth transitions through the funnel, shorten the sales journey, and map everything out to increase conversions.

Social media is an incredible tool that should be used throughout both your funnels and your maps - from the top of the funnel, the start of the journey to purchase and beyond. Having a social media strategy in place, and a savvy social media manager to operate this customer-facing part of your company, are both key elements.

The aim of the study is the application of the techniques and tools of social marketing to improve the awareness about HIV transmission and encourage young students between the age of 18 and 30 to access at HIV testing given that 85% of new diagnosis in 2016 may be attributed to unprotected sex