5 Ways That AI Will Change The Future Of Digital Marketing | Social Media and Healthcare | Scoop.it
From techbullion.com - May 14, 2021 12:10 AM

More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies.

 

The deployment of this technology can be a game-changer, and if this is something you are considering for your own business, then read on to learn more about the ways AI will change the future of digital marketing.

 
1. Advanced data collection and processing

Right now, most marketing personalization relies on consumers volunteering a lot of the data needed to make this possible. 

But, we are already seeing a shift toward AI-driven data collection that runs in the background (on social media, websites, and other platforms).

 

2. Improved marketing content

AI is helping marketers discover the type of content that is most effective based on the behavior of their targeted customers. 

This is a change that will greatly impact the future of digital marketing because it allows you to utilize the content that gets optimal results without having to spend tons of time and money on tests, studies, or surveys to discover which content works best for your target audience.

 

3. Chatbots for enhanced customer service

These days, chatbots come in all shapes and sizes, with applications from basic customer service to driving sales conversions, and much more. Chatbots are becoming the standard in most industries, and customers are now used to interacting comfortably with them on websites, social media, and various other platforms. 

In part, this growing popularity is due to AI-powered virtual assistants like Alexa and Siri. But, the biggest impact of chatbots has been in customer service because they help businesses go beyond the “one-to-one” to the “one-to-many” customer services approach.

 

4. Cost saving on advertisements

One of the biggest changes brought on by AI will be to the advertising industry. In the past, companies had to shoot brand commercials multiple times using different items, colors, or brand names. 

Today, AI allows brands to reach different markets with reduced money and time through deep learning and synthetic media. This technology has already helped to create a new generation of content creation tools to allow digital advertisers on platforms like Google, Facebook, and Instagram to provide the best experience possible.

 

5. Voice search

There is no denying that voice search is among the most successful areas that have adopted AI. For the past few years, voice search has been on the rise, and the trend is likely to continue well into the future. 

This is yet another spinoff effect caused by the increased use of Alexa, Siri, and other AI-powered VAs. Now, more and more people conduct voice searches instead of typing. 



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