Social Media and Healthcare

Keyword databases are your secret weapon towards a perfect content strategy.

Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with similar keywords.

The right content marketing strategy that uses the power of keywords to the fullest will enable you and your brand to reach the audience that will ultimately make those conversions come frequently and quickly — that’s the ultimate goal, right?

the following seven steps will help you create a winning keyword database.

1. Find out who your audience is and what they want to know

Use Quora/Reddit to make a list of questions your audience is asking

2. Create a list of questions and categorize your keywords

Now that you have your initial question, you can create sub-questions. Sub-questions can branch into their own topics, from which you can create specific keywords.

3. Create a keyword list and answer your list of questions

Now start answering every question under every category. This will help you find the keywords that fit under each category.

4. Write your content with value in mind

Writing your content simply means writing the answers to the list of questions and sub-questions you’ve discovered and listed for yourself and your brand.

5. Check for the keyword search volume

Use Google AdWords.

6. Score your keywords properly

Prioritize your keywords. Score your keywords from 1-3 to keep it simple.

7. Prioritize constantly

Prune your keyword list regularly and always be on the lookout for new and existing keyword opportunities.

read the entire post at https://www.entrepreneur.com/article/375586

It’s easy to forget that, as a search engine, Google doesn’t just compare keywords to generate search results. Google knows that if people don’t enjoy their experience on a web page, they won’t stay on the page long enough to consume the content — no matter how relevant it is.

As a result, Google has been experimenting with ways to analyze the user experience of web pages using quantifiable metrics. Factoring these into its search engine rankings, it’s hoped to provide users not only with great, relevant content but with awesome user experiences as well.

Google’s soon-to-be-launched page experience update is a major step in this direction. Website owners with image-heavy websites need to be particularly vigilant to adapt to these changes or risk falling by the wayside. In this article, we’ll talk about everything you need to know regarding this update, and how you can take full advantage of it.

What is page experience?

In short, it’s a ranking signal that combines data from a number of metrics to try and determine how good or bad the user experience of a web page is. It consists of the following factors:

• Core Web Vitals: Using the same, unchanged, core web vitals. Google has established guidelines and recommended rankings that you can find here. You need an overall “good” CWV rating to qualify for a “good” page experience score.
• Mobile Usability: A URL must have no mobile usability errors to qualify for a “good” page experience score.
• Security Issues: Any flagged security issues will disqualify websites.
• HTTPS: Pages must be served via HTTPS to qualify.
• Ad Experience: Measures to what degree ads negatively affect the user experience on your web page, for example, by being intrusive, distracting, etc.

read more at https://css-tricks.com/what-googles-new-page-experience-update-means-for-images-on-your-website/