Social Media and Healthcare

The healthcare industry sees technology as a source of inspiration for progress and innovation.

Health care is a complex system that is resilient to major changes but vulnerable to butterflies, where even a small amount of inputs has dramatic consequences. While future health trends are being discussed in the industry, some are most useful.

The health information technology market is expected to reach $390.7 billion by 2024. Processing 30 billion health care transactions cost almost $250 billion a year. Healthcare spending in the United States will amount to $5.4 trillion by 2024, which corresponds to an annual average of 19.6% of GDP. 

As more and more healthcare providers outsource various administrative functions, these three trends will benefit the medical companies as part of their marketing strategy for 2020.

1.  Internet of Things (IoT)

The Internet of Things is not only an executive fridge that orders its owner’s favorite food itself, or a service kettle that boils water on demand from a smartphone.  These are smart bracelets, sensors, which you can remotely monitor your health.

IoT has advantages that make healthcare more reliable, efficient and faster. IoT-enabled devices enable remote monitoring, unleashing the potential for superior care. 

The following examples show what healthcare can do with IoT.

• Real-time location – medical devices such as wheelchairs, scales, sprayers, defibrillators, monitoring equipment or pumps are detected by sensors and easily detected by IoT. Other IoT devices help monitor the environment.
• Wearable accessories are often used to monitor the user’s health for medical reasons, such as heart rate, blood pressure, calories burned, etc. The manufacturing industry is expected to have 240.1 million people in 2021.
• Improved patient data and real-time tracking. The future for effective care is higher than ever before. It is now up to health care providers to make the best use of this technology.

In other words, in a few years, the world around us will become the Internet of Things.

2. Automated Medical Billing

They eat your wallet space, get easily lost, and when you try to find them, you realize you’ve already thrown them away. With medical bills, you always want to be very careful not to lose such important receipts.

Introduction of an automated billing system for medical services.

Let’s be honest, no one else wants to deal with paper receipts. Fortunately, medical bills are currently processed online or in the cloud. This new software allows your healthcare providers to effectively monitor and optimize their medical bills and payments. They will be able to review their insurance at any time without the risk of insurance errors, as the software will already report possible errors in advance. This increases the security of their records, so third party billing services are very popular. This is something that medical companies should consider for the coming year.

3. Patient Experience

A business that is constantly evolving is equated with clients that are also constantly evolving. The medical business is no exception. If you work with a professional and experienced medical invoicing outsourcing company, this will provide you with the best way to lead the way in identifying future trends and strategies related to the success of your RCM.

However, be careful with the use of personalized experience, sometimes users may have too complex instructions and directions. Improving patient experience begins with clear messaging and information, especially on practice-specific topics.

Read More: https://getreferralmd.com/2019/10/3-healthcare-marketing-trends-for-2020/

This debate took place between Dr Damian Roland and Dr Rakesh Patel at the University of Leicester Medical School on 26 June 2013.