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Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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How to advocate for a bigger content marketing budget #hcmktg 

How to advocate for a bigger content marketing budget #hcmktg  | Social Media and Healthcare | Scoop.it
From www.smartbrief.com - May 2, 2021 9:52 AM

Unique and compelling content has always been a scarce and valuable commodity on the web. Consumers, brands, software companies and even search engines have created a booming industry around creating, organizing, consuming, sharing and measuring content. With the wide adoption of social media and maturity of email, sales and marketing automation platforms, content is more important than ever before.

 

The cost of creating engaging content is significant and ensuring that content reaches the desired audience can further increase the required investment. This article outlines effective strategies for selling management on a larger content marketing budget in 2021 and beyond.

 

In a study by Semrush, 46% of consumer brand marketers surveyed indicated their biggest challenge with content marketing programs is securing a proper budget.

 

Despite that fact, the average brand marketer invests up to 40% of its total marketing budget on content.

 

To discover how to increase that number for your organization, read on https://www.smartbrief.com/original/2021/04/how-advocate-bigger-content-marketing-budget

 

 

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5 Content Marketing Trends To Watch In 2019

5 Content Marketing Trends To Watch In 2019 | Social Media and Healthcare | Scoop.it
From www.forbes.com - October 15, 2018 1:58 AM

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

 

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

 

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

 

1. Content marketing is becoming marketing.

 

2. Strategy will become more essential.

 

3. Customer success will emerge as the new frontier.

 

4. The marketing funnel will change shape.

 

5. Distribution will remain a driver of success.

 

 

read more at https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-2019/#10ada3281202

 

nrip's insight:

At @plus91 we have been big believers in marketing being digital and content driven. When in 2011-12 we decided to shift to Digital to create our own go-to-market strategy, a number of people were not convinced it made sense to use it. But we saw the possibilities and decided it would be the right choice for us years down and the years proved that call was spot on. Today, with our direct connection with over 210000 medical professionals and over 16 million care customers,  we are in ourselves a community. 

Which is what prompted us to also setup out Digital outreach consulting hub to offer our insights and services to other healthcare providers and medical device firms who were either curious to learn about or were wanting to adopt digital media as a market outreach possibility. 

 

Since 2012 we have been experimenting with new digital content marketing ideas and then bringing those tried and tested strategies to reap benefits for our customers. We have experimented with new strategies in all aspects of digital marketing, from Social Media, SEO to Curation and Drip feed newsletters.  If there are areas of special interest you wish to learn more about,  just drop us a note via the form on the right, leave a comment, or DM us on twitter at @plus91

 

 

 

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