Social Media and Healthcare

Keyword databases are your secret weapon towards a perfect content strategy.

Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with similar keywords.

The right content marketing strategy that uses the power of keywords to the fullest will enable you and your brand to reach the audience that will ultimately make those conversions come frequently and quickly — that’s the ultimate goal, right?

the following seven steps will help you create a winning keyword database.

1. Find out who your audience is and what they want to know

Use Quora/Reddit to make a list of questions your audience is asking

2. Create a list of questions and categorize your keywords

Now that you have your initial question, you can create sub-questions. Sub-questions can branch into their own topics, from which you can create specific keywords.

3. Create a keyword list and answer your list of questions

Now start answering every question under every category. This will help you find the keywords that fit under each category.

4. Write your content with value in mind

Writing your content simply means writing the answers to the list of questions and sub-questions you’ve discovered and listed for yourself and your brand.

5. Check for the keyword search volume

Use Google AdWords.

6. Score your keywords properly

Prioritize your keywords. Score your keywords from 1-3 to keep it simple.

7. Prioritize constantly

Prune your keyword list regularly and always be on the lookout for new and existing keyword opportunities.

read the entire post at https://www.entrepreneur.com/article/375586

Unique and compelling content has always been a scarce and valuable commodity on the web. Consumers, brands, software companies and even search engines have created a booming industry around creating, organizing, consuming, sharing and measuring content. With the wide adoption of social media and maturity of email, sales and marketing automation platforms, content is more important than ever before.

The cost of creating engaging content is significant and ensuring that content reaches the desired audience can further increase the required investment. This article outlines effective strategies for selling management on a larger content marketing budget in 2021 and beyond.

In a study by Semrush, 46% of consumer brand marketers surveyed indicated their biggest challenge with content marketing programs is securing a proper budget.

Despite that fact, the average brand marketer invests up to 40% of its total marketing budget on content.

To discover how to increase that number for your organization, read on https://www.smartbrief.com/original/2021/04/how-advocate-bigger-content-marketing-budget

Concocting some good tips and fixes for the worst mistakes in writing your content marketing

Use the power of good

Call to Actions

Better the worse problems

Fix the worst mistakes

One intention in content marketing is to get someone to do something you want them to do – that’s the whole point.

read more at https://contentmarketinginstitute.com/2021/08/content-marketing-writing-tips/

The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.

How it started: Plain text emails

How is it going: More advanced emails with imagery, dynamic content blocks, and much more…

To learn more about how emails are set to change in the coming years, read on…

1. Micro-segmentation and Hyper-personalization

Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques.

2. Email Automation

Email automation has been around for quite a few years now. In 2021 and the years to come, it will become much more advanced with the help of Artificial Intelligence (AI) and Machine Learning (ML) principles.

3. Agile Email Marketing

Agile Email Marketing is a comparatively new methodology with the help of which you can streamline the process of email template production.

4. Visuals in Email Marketing

Including the right visuals in your emails can take your subscriber experience to the next level.

5. AMP (Accelerated Mobile Pages) in Emails

You can use AMP technology to create emails that allow the users to take action from the email itself.

6. A/B Testing

Since your customers’ purchasing patterns and preferences have drastically changed in the past couple of months, you must carry out A/B testing. It will help you to understand what strikes the right chord with your subscribers.

7. Omnichannel Marketing Approach

Omnichannel marketing is an approach through which you can impart a consistent experience to your prospects and customers, irrespective of the channel.

8. Stricter Privacy Policies

Anti-spam guidelines and privacy policies will get stricter.

9. Empathetic Messaging

Many individuals and businesses are still going through difficult times and therefore, you must send out empathetic messages that reflect sensitivity and consideration for the readers.

10. BIMI

BIMI (Brand Indicators for Message Identification) is a novel technology that enables businesses to display their logo beside the email subject line and message.

read the whole unedited post at the scoop.it blog https://blog.scoop.it/2021/04/22/email-marketing-trends-how-to-up-your-game-in-2021-and-beyond/