Email Marketing Trends to Up Your Game in 2021 and Beyond | Social Media and Healthcare | Scoop.it
From blog.scoop.it - May 2, 2021 9:00 PM

The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.

How it started: Plain text emails

How is it going: More advanced emails with imagery, dynamic content blocks, and much more…


To learn more about how emails are set to change in the coming years, read on…

 

1. Micro-segmentation and Hyper-personalization

Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques.

 

2. Email Automation

Email automation has been around for quite a few years now. In 2021 and the years to come, it will become much more advanced with the help of Artificial Intelligence (AI) and Machine Learning (ML) principles.

 

3. Agile Email Marketing

Agile Email Marketing is a comparatively new methodology with the help of which you can streamline the process of email template production.

 

4. Visuals in Email Marketing

Including the right visuals in your emails can take your subscriber experience to the next level.

 

5. AMP (Accelerated Mobile Pages) in Emails

You can use AMP technology to create emails that allow the users to take action from the email itself.

6. A/B Testing

Since your customers’ purchasing patterns and preferences have drastically changed in the past couple of months, you must carry out A/B testing. It will help you to understand what strikes the right chord with your subscribers.

 

7. Omnichannel Marketing Approach

Omnichannel marketing is an approach through which you can impart a consistent experience to your prospects and customers, irrespective of the channel.

 

8. Stricter Privacy Policies

Anti-spam guidelines and privacy policies will get stricter.

 

9. Empathetic Messaging

Many individuals and businesses are still going through difficult times and therefore, you must send out empathetic messages that reflect sensitivity and consideration for the readers.

 

10. BIMI

BIMI (Brand Indicators for Message Identification) is a novel technology that enables businesses to display their logo beside the email subject line and message.

 

 

read the whole unedited post at the scoop.it blog https://blog.scoop.it/2021/04/22/email-marketing-trends-how-to-up-your-game-in-2021-and-beyond/