Social Media and Healthcare

There's a lot you can do with HubSpot—you just need to know where to find everything. Here are five helpful HubSpot features to take advantage of.

Prep snippets for quick responses

Create Round Robin meeting links

Batch schedule tweets

Set up your chatbot for business hours 

Use lists to see which users are most active

read more at https://zapier.com/blog/hubspot-tips/

As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness.

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how:

1. Demonstrate the value of social with a routine touchpoint

Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams.

2. Prevent mistakes before they happen

Maintain a strong foundation of trust by building quality assurance into your publishing process.

3. Promote collaboration in times of crisis

When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production.

read more at https://sproutsocial.com/insights/strengthen-agency-client-relationships/

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users to find content that they are interested in and want to see.

In fact, did you know that using hashtags correctly can help your content get more natural reach and engagement?

It’s been seen that using at least one hashtag in your social media posts can get you almost 13% more engagement on Instagram.

Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.

It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some top FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.

read the list at https://www.jeffbullas.com/hashtag-generator-tools/

Patient's interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing. 

The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of giving.

But the holidays can also mean a break in routine, which opens the doors for some mistakes. To make the most of your holiday healthcare marketing, read on for common mistakes doctors and dentists make around the holidays and how to avoid them.