What is Digital Presence and How To Expand Yours #Infographic | Social Media and Healthcare | Scoop.it
From www.brafton.com - July 14, 2021 6:36 AM

Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews.

 

Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines and other digital media and platforms.

 

What Are the Elements of a Digital Presence?

Website

Your company website is the centerpiece of a digital presence. When potential customers want to learn more about your brand or your business, your website is often the first place they head to. As such, everything from the About Us page to landing pages for products and services needs to be optimized and refined.

Social Media

A social media presence is essential to a modern-day digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and lift awareness. Every post you make on Facebook or Twitter is an opportunity to engage followers, as well as project the type of brand identity you aim for.

Search and Paid Advertising

How you appear on search engine result pages (SERPs) factors into a web presence. Those with top results (either for general or local searches) get the most clicks, and thus the most business and trust. The more optimized your website and content are, the greater your chances of ranking well. Paid advertising can also get your online presence in front of target audiences and potential customers. Pay-per-click (PPC) ads, display ads and social ads are all useful tools to lifting brand awareness and digital presence.

Content

Blog posts, eBooks, white papers, case studies, sales one-pagers, product spec sheets — these are all content marketing assets that are crucial to building an online presence. Content, in many ways, will be your most potent tool for defining and strengthening your web presence.

 

So, how can you boost your digital presence?

 

1. Don’t Overlook the Small Stuff

Lots of effort will be put into optimizing your website, and for good reason. But don’t let that come at the expense of other elements of digital presence.

2. Go Beyond the Basic

While it’s important to not forget the small things, you should also endeavor to do more than the bare minimum. In terms of content marketing, for example, don’t stop at regular blog posts.

3. Leverage Visual Content

Your website needs strong copy that is optimized for keywords you intend to rank for. But it could also benefit from well-produced visual content that helps relay your brand ideals, mission and message to potential customers on a deeper level.

4. Be Active on Multiple Social Platforms

Speaking of social media, it’s not just Facebook, Twitter and Instagram that you need to be active on. There are numerous other platforms that can help you build up digital presence.

5. Always be Dynamic

A static digital presence is a recipe for brand stagnation. Search engine algorithms and customer preferences are changing all the time, so your brand needs to keep up to date with a relevant digital presence. This means paying attention to UX trends and other developments that impact how your digital presence is delivered and refined.

 

read the whole post and access a fantastic infographic at https://www.brafton.com/blog/content-marketing/digital-presence/