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Do you want better reach on Instagram? Looking for tactics that work? In this article, you’ll find nine ways to increase your Instagram reach. #1: Use the Full Range of Instagram Post Formats #2: Embrace Accessibility #3: Turn on Sharing for Your Instagram Stories #4: Enable Remixing for Instagram Reels #5: Add Location Tags to Posts #6: Enable Instagram Branded Content Tags #7: Use Instagram Highlights to Maximize Content Value #8: Give Followers a Reason to Post About Your Brand #9: Test New Post Times and Frequencies on Instagram Your followers are your best route to higher organic reach on Instagram. They have the potential to interact and share your social media content with a far wider audience than you could ever achieve on your own. read more at https://www.socialmediaexaminer.com/how-to-improve-instagram-reach-9-ways/
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A group of science communication researchers proposes to treat the Covid-19 misinformation ''infodemic'' with the same methods used to halt epidemics: real-time surveillance, accurate diagnosis, and rapid response. "We believe the intertwining spreads of the virus and of misinformation and disinformation require an approach to counteracting deceptions and misconceptions that parallels epidemiologic models by focusing on three elements: real-time surveillance, accurate diagnosis, and rapid response," the authors write in a Perspective article. "The word 'communicable' comes from the Latin communicare, to share, to make common," said David Scales, M.D., Ph.D., of Weill Cornell Medical College and chief medical officer of the science-promoting nonprofit organization Critica. "What are the similarities between all the information shared on social media and communicable diseases? It's a helpful analogy in thinking through both of them." Infodemiology is an area of science research focused on scanning the internet for user-contributed health-related content, with the ultimate goal of improving public health. The word "Infodemiology" was defined by Gunther Eysenbach in the early 2000s, Infoveillance is a type of syndromic surveillance that specifically utilizes information found online Detecting and halting misinformation In their article, the authors recommend a series of steps to "halt such misinformation cascades": Surveillance. Since "an overwhelming amount of misinformation and disinformation circulates on social media," sensitive surveillance systems need to be triggered before information goes viral. Companies such as Facebook should provide researchers with de-identified data on the spread of misinformation. "Lack of access to such data is the equivalent of a near-complete blackout of epidemiologic data from disease epicenters," read the paper "The Covid-19 Infodemic — Applying the Epidemiologic Model to Counter Misinformation" at https://www.nejm.org/doi/full/10.1056/NEJMp2103798 read more at https://www.eurekalert.org/pub_releases/2021-05/appc-ttc051321.php
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Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand. Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks. With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place. Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail. Stage 1 Preparation #1 Crisis Definition #2 Monitor Online Chatter #3 Create a Written Plan Stage 2: Action Stage 3: Review for the whole article including details of what happened., please read https://hcsmmonitor.com/2021/01/23/a-three-stage-approach-to-handling-a-healthcare-social-media-crisis/
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By their nature, hospitals are fast-paced environments that can induce some stress in the people who work there. Often, the roles taken on by people saving others' lives are somewhat thankless. For this reason, Penn Medicine's Center for Digital Health created "High Five," a web-based recognition system that enables staff members to easily use social media-style memes and humor to compliment each other on anything from the routine to the extraordinary. The Center for Digital Health -- which studies how things like the internet and other digital technology affect our health -- began exploring whether a web-based platform would be feasible in health care in 2016. The designers believed that making it easy for staff to quickly send out a nice message in a way that is now second instinct to many would increase positive interactions and potentially serve as a tool to combat burnout. "Keeping it fun and light was us trying to build on what folks already do naturally on social media and via texting," Lee explained. "Humor and levity can organically incentivize folks to connect and support each other. So we thought it made sense to capitalize off of that natural inclination when we were trying to build an opt-in recognition system." High Five, named for the congratulatory gesture, is usable across multiple devices and easily accessible through a webpage that clinicians could reach as if they were working on electronic health records. Each person can search for and select a colleague from the health system, then pick from a variety of memes or GIFs containing positive phrases that were congratulatory or humorous. The images draw from pop culture or are health-themed and some are the same as memes used commonly on social media. In addition to the images, each message could also be personalized by an accompanying text written by the user. A reply function was also added shortly after launch. High Five has expanded since it was launched in 2016 into several different areas at Penn Medicine such as other emergency departments, Women's Health, Pharmacy, and an intensive care nursery, among others. Users now hail from all 20 academic departments within Penn Medicine, and 32 percent of hospital employees have exchanged 28,808 communications expressing courteous interpersonal behaviors, ranging from appreciation and recognition to specific feedback. A new study published in NEJM Catalyst Innovations in Care Delivery led by Kathleen Lee, MD, an assistant professor of Clinical Emergency Medicine and director of Clinical Implementation in the Center, showed that this system was adopted by the vast majority of those within the Department of Emergency Medicine at the Hospital of the University of Pennsylvania (HUP) -- the first department it was fully integrated into. "The status quo expectation in many settings in medicine is perfection without recognition, Medical errors can result in harsh consequences, while successes are not often not recognized to the same extent. This imbalance is thought to be a key contributor to clinician burnout," said Lee, who led the research with David Do, MD, an assistant professor of Clinical Neurology, and Ian Oppenheim, MD, a fellow at the Johns Hopkins School of Medicine, who helped to launch "High Five" while he was a resident at Penn Medicine. Moving forward, the team involved with High Five hopes to expand it across the health system completely, especially with the installment of display monitors. "We want to continue to partner with departments and groups to help further harness the workplace civility and positivity that High Five enables," Lee said. Read More: https://www.eurekalert.org/pub_releases/2019-12/uops-pmu121019.php
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''Media” has long been part of our moniker here at MM&M – it is, quite literally, the third M of a brand that started its life and remains, at its heart, Medical Marketing and Media – but 2019 marked the first year in quite some time that we attempted to cover it on more than a semi-regular basis. Frankly, we picked a fortunate time to start, given the flood of transformative news during the year. But don’t take our word for it. For the final Third M dispatch, before we change calendars, MM&M asked several of the smartest folks in and around health media to answer a few questions about the people and trends that stood out during 2019. Their responses did not disappoint. Here’s hoping for a similarly scintillating 2020. What was the most important, most welcome, weirdest, coolest or otherwise most interesting trend or event in health media during 2019, and why? The physicians who embraced TikTok. There are about 20 doctors (as well as residents and medical students) who are using the popular video platform to share health information. What I find jarring is the juxtaposition of medical topics with the informal nature of the videos. However, I am far from the Gen-Z audience that makes up a significant portion of the TikTok demographic. “The value of the platform for health education was highlighted by Dr. Rose Marie Leslie in September when she created a video on the dangers of vaping. It amassed millions of views and led to mainstream media attention from ABC News, among others. Clearly these physicians are doing something right because many of them have gained tens of thousands of followers on TikTok. We’ll be watching.” – Eileen O’Brien, managing director, social media, W2O “Authenticity. From UX design to chatbots, the bar for creating an authentic experience for the consumer has been elevated this year. Authenticity in 2019 evolved beyond the selection of a credible spokesperson for messaging—it’s about infusing it into every brand attribute, using a variety of elements (e.g., voice and visuals) to create an inimitable and trustworthy consumer experience.” – Tabytha Gil, linguistic insights analyst, Ogilvy Health “The rise of voice search, which essentially means two things. First, with respect to the voice search queries input via your mobile phone or tablet: There are a variety of different statistics out there, but most analysts estimate that approximately 30% to 55% of all U.S. search traffic is being driven by voice search at the moment. This means that both your SEO and SEM strategies need to evolve. This is especially so for health, as voice search is already prompting many more long-tail keywords. The specificity of these keywords is an important point to note, with patients more likely to speak complicated clinical search terms rather than trying to type them. “Second, there is an entirely different type of voice search playing out across AI-powered smart speakers, like Amazon’s Echo or Show, or the Google Home and Nest Hub. In these scenarios, particularly when there is zero UI or no screen, how can a brand take advantage of voice-driven search queries? One can easily envision this working in an unbranded example, but the billion-dollar question is how can branded search results populate in a compliant manner? The entire voice search economy will be a fascinating one to watch in 2020, but make no mistake: Both Amazon and Google are hard at work figuring out a way to monetize this smart search inventory.” – Justin Chase, EVP, innovation, and media, Intouch Solutions “The focus on awareness, education, and support around mental health, from organizational, partnership and consumer perspectives. Second, patient influencers and advocates are driving health actions, and brands started to notice. As for the coolest event in 2019, Healthline Media partnered with wellness advocate Nitika Chopra to create Chronicon, bringing together hundreds of influencers to the first daylong event devoted to people struggling with chronic health issues.” – Ingrid Eberly, VP corporate marketing, Healthline Media Read More: https://www.mmm-online.com/home/channel/media-news/health-media-2019-the-year-in-review/
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You should cover hot topics on your doctor blog, but there are a few things you should know before doing so. Writing about a hot medical topic such as the Zika virus, Ebola, or vaccinations is a great way to drive traffic to your doctor's blog. It can also help further your professional brand if you submit the post to a medical publication. However, there are several things to know before taking a stance in a heated debate. Here’s a guide to help you better understand how to navigate controversial topics. 5 tips to cover hot medical topics on your doctor blog: Don’t be afraid to share your opinion Patients turn to your blog to see what you think about healthcare issues everyone is talking about. Your blog is part of your healthcare marketing plan, so offending your patients is the last thing you want. However, when dealing with hot medical topics, you need to share your true thoughts. For your blog to add value, you can’t simply restate the opinions of each side — you need to be open and honest with your views. Share facts from reputable sources In the midst of medical controversy, patients want to separate fact from fiction. Stick to relevant, quality sources such as government websites, medical journals, and studies conducted by well-known companies and nonprofits. Never use a statistic unless you can find its primary source — i.e. the original place it was cited — and only include timely information. Present something new People don’t want to keep re-reading versions of the same blog post. Draw patients to your doctor blog by offering unique information on the hot medical topic they haven’t seen before. Write on an angle that hasn’t been discussed, clear up common misconceptions, or use this opportunity to explain the topic at hand in a manner patients can easily understand. Offering up something different is great marketing for doctors because it shows the unique value you have to offer. Expect backlash Everyone isn’t going to love every post on your doctor blog, and that’s OK. When you write on a hot topic, speaking your truth is the most important thing. As long as you feel confident in your stance — and support it with credible information — that’s what matters most. If you receive backlash, take it in stride. Respect the fact that people have opinions different from yours — even if they are not medically sound — and take the high road. It’s OK to change your mind Taking a stance on an issue now doesn’t mean you can’t change your mind later. In fact, authenticity is the best online marketing for doctors. If in a few months or years you decide you actually agree with the other side, it’s fine to change your tune. Simply update your blog post to reflect your new beliefs and share the reason for your change of heart — for example, if new data was released. Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/blogging-age-zika/
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Almost all American adults have a voice search tool with them at all waking hours. You probably have one on your person right now. For iPhone users, it’s Siri, which also is on the MacBook and iPad. For Samsung users, it’s Google Now. Last year, people completed 250 billion searches with their voices. That’s one in eight searches. There’s no question the demand for voice search is growing significantly. But how can you ensure you take advantage of it? Here are ways to capitalize on the trend line. Start by developing your SEO The most common response from voice assistants is to connect a user to Google’s top results. For example, when you ask a device a specific question like, “What is Tom Steyer’s position on the economy?” it will often direct you to five results in a mobile web browser. Therefore, ensuring your campaign ranks at the top of Google has never been more important. Use Schema.org Voice assistants increasingly use microdata from Schema.org to surface results. So, make sure your pages have metadata from that site inputted. Get Off Twitter, and instead build for Google Campaigns and consultants spend so much time on Twitter. But it’s worth remembering, just 22 percent of American adults are on Twitter. Meanwhile, 73 percent of them are on YouTube (the world’s second-biggest search engine). It’s a habit and a mindset change, but spending less time on Twitter and more time on Google/YouTube, will pay huge dividends for campaigns who can prove they are disciplined. Create an extended FAQ What is the primary input of voice assistants? Questions. Use AnswerThePublic.com to produce a tree of all of the questions people are asking. You should have a page on your website that answers all of those questions and more. Then use the above-mentioned Schema.org to create microdata for the page that will help voice assistants populate the information to voice searchers. Build an Alexa skill An Amazon Alexa skill is a voice application. Similar to how Apple has apps on its App Store, Amazon has apps that work on the Alexa and can be created by anyone. Alexa represents the potential for what voice technology, especially for campaigns holds. On a recent trip to Seattle, I met with two Amazon Alexa staff members. They explained to me that practitioners in voice should focus on building for two distinct purposes. The first is consumer voice experiences. These are voice applications that answer questions or provide information for commands. The second purpose is conversational AI. These are advanced applications that make you feel like you are having a conversation with a person. Develop CFIRs for your Alexa skill CFIR stands for Can Fulfill Intent Requests. CFIRs populate Amazon Alexa’s database with information and are like keywords or key phrases that may invoke your skill. Example: I was laying on my couch one day and feeling tired. So, I said, “Alexa, inspire me.” And a skill started playing and offering me inspirational quotes from Oprah, Muhammed Ali and other leaders. The creator of this skill had programmed “inspire me” as a CFIR. These are similar to the questions and answers you put on your FAQ as well as commands and responses you want that users could invoke. Publish keyword-rich videos on YouTube Remember, YouTube is the world’s second-biggest search engine. Start supplying content for it. Publish answers to FAQs in video form. Publish campaign ads. And in your keywords, post the questions that voice searchers might ask their assistants. Google pulls heavily from YouTube for results, and this may cause your content to rank near the top. Embrace brevity Similar to people, voice assistants that talk too much and for too long can be annoying. Keep your answers brief — 29 words brief. Those 29 words are about 10 to 12 seconds. Meanwhile, make your questions a bit longer — about 9 words, as this is the average length of questions people ask their voice assistants. So don’t get left behind. Follow these tips to optimize your campaign for voice! Read More: https://www.campaignsandelections.com/campaign-insider/how-to-optimize-your-campaign-for-voice-search
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"First, there was crowdfunding, now there’s crowd-diagnosis" Where people turn to strangers on social media to get a diagnosis — including for STDs. This trend has been growing in popularity, but the authors of a new study say diagnosing STDs using social media can often be unreliable. - Thousands of people post in an online health forum seeking a “crowd-diagnosis” of their sexually transmitted disease (STD).
- A new study found people have turned to Reddit for help getting an STD diagnosis.
- Experts say this isn’t a great idea, since other posters may not have a medical background or all the necessary information to give a definitive diagnosis.
- But there are online sites like CrowdMed where licensed medical professionals may help people who are worried about a possible STD.
Thousands seek STD diagnosis online In the study, researchers from the University of California, San Diego examined conversations on the social media website Reddit. Reddit has a subreddit, or online forum, where people share “stories, concerns and questions” about “anything and everything STD-related.” Researchers obtained all posts from the r/STD subreddit from 2010 to 2019 — almost 17,000 in total. These were public posts with no information that could be used to identify the original posters. Researchers found that 58 percent of the posts were requests for a crowd-diagnosis. Of those, 31 percent included an image of the person’s physical symptoms. In addition, 20 percent of the people asking for a crowd-diagnosis was seeking a second opinion after seeing a healthcare professional for the same health concern. The majority of posts received a reply, with more than three-quarters of those receiving an answer in less than 1 day. The average time for the first response was just over 3 hours. Convenience drives people to health forums One thing that drives people to online health forums is convenience. After all, try getting an answer from your doctor in just 3 hours. But Keber says people need to be careful when using these types of resources. “There is no way to know who is answering these questions and addressing the concerns of the people writing in this venue,” Keber said. “I especially have concerns about [people] using this as a ‘second opinion’ following an office visit with a licensed professional,” she added. Online forums like those on Reddit are peer groups, so people responding may not have any medical training. This differs from online tools like CrowdMed, where licensed physicians, medical students, physician assistants, and other health professionals provide opinions. The true scope of online crowd-diagnosis unknown Although the new study provides a snapshot of how people are seeking health information online, this research has some limitations. STDs are also a condition that can cause “significant anxiety,” says Keber. This may drive people to sites like Reddit, where they can get an answer in a few hours or less. Public interest in online health forums like Reddit comes as many STDs are on the rise. This includes syphilis, gonorrhea, and chlamydia reports the Centers for Disease Control and Prevention (CDC)Trusted Source, with a particularly large increase in people 60 years or older. There’s also a lot of information missing from the Reddit posts that could help health officials understand what’s going on. "Like many social media studies, this study didn’t provide info on the location of the people posting about sexually transmitted infections (STIs) on Reddit, whether they were being honest or if it was a hoax, how their actual STI risk compares to those not using Reddit, etc.,” said Sean Young, Ph.D. “Although crowd-diagnoses have the benefits of anonymity, speed, and multiple opinions, many are wildly inaccurate,” study author Dr. Christopher Longhurst, professor of biomedical informatics at UC San Diego Health, said in a statement.
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Healthcare social media marketing has evolved significantly over the past decade. Gone are the days of social media managers posting the same or similar content across one, two, or three social media profiles and calling it a day. Given the importance of social media in healthcare, the team at Convince & Convert wanted to identify common trends across social media marketing from the top U.S. hospitals. Our New Healthcare Social Media Research Convince & Convert reviewed all Facebook, Instagram, Twitter, Pinterest and YouTube public posts from January 1 – March 31, 2019, by 54 of the top U.S. hospitals, as determined by bed count and the 2018–19 Best Hospitals Honor Roll. We used Rival IQ for content aggregation and in-depth competitive analysis of all 54 hospitals’ social media efforts. We gathered insights into how hospitals use private messaging by directly interacting with hospital Facebook pages through Messenger. We also ranked the Top 20 Hospitals in Social Media based on a ranking score that includes Audience Size, Engagement, Engagement Rate Per Post and Total Posts. The 4 Best Practices for Healthcare Social Media Marketing in 2020 Here are the 4 best practices of healthcare social media marketing that will help you set your strategy in the right direction this upcoming year. 1. Diversify Your Channel Mix Beyond Facebook and Twitter Our research found that hospitals post on Instagram less than once every two days, but publish to Twitter and Facebook at least twice per day on each channel. Based on posting frequency, Instagram and YouTube are as secondary channels, despite these audiences being more engaged. 2. Vary Your Content Mix to Optimize Audience Actions More than half of the best-performing posts included photos of people. Twenty-seven of the best 50 posts clearly showed the faces of people or babies. In addition, curated content links have higher engagement: 35% of links shared by hospitals are curated, meaning they are not from the hospital’s own domain. Posts with curated links earned an average of 0.033% engagement per post, while links originating from the hospital’s own domain generated half as much engagement, at 0.015%. 3. Boost Top Performing Posts Organic Posts While engagement is trending down across social media as a whole, brands are circumventing declining organic reach by spending money to ensure their content is getting seen. In fact, 5.5% of all hospital Facebook posts we analyzed are signaled as “likely-boosted”, according to Rival IQ. Of those likely-boosted Facebook posts, the engagement rate per post was 177% higher than the non-boosted posts. 4. Connect with Niche Communities While Facebook Brand Pages continue to be used by patients and hospitals, some hospitals are beginning to leverage Facebook Groups and Messenger to create deeper connections with audiences. In fact, 30% of the top U.S. hospitals are making Groups part of their Facebook strategy. Twelve of the 54 hospitals (22%) are currently or have recently used Groups as part of their Facebook outreach. Social media marketing is the present and the future is returning to a one-on-one approach of engaging with audiences directly, be it in a private message or in response to a recommendation. Users are eschewing the spotlight in favor of smaller, niche communities where their presence is valued and they are not just a number. Read More: https://www.convinceandconvert.com/social-media-marketing/healthcare-social-media-marketing/
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What exactly are patients “not faking”? Over the past couple of days, the hashtag #PatientsAreNotFaking has been trending on Twitter. “Not faking” belief that our current healthcare system is somehow working well? Nah, no one should really believe that. No, instead, the hashtag is actually the start of a sentence that was meant to conclude with, “their symptoms and medical problems,” or something similar to this phrase. Yes, many patients around the country have encountered doctors and other healthcare professionals who have either ignored or discounted their symptoms that in many cases turned out to be signs of serious underlying medical conditions. For example, movie and television star Selma Blair suffered “not being taken seriously by doctors” for years before finally being diagnosed with MS. And Blair is a well-known celebrity. Imagine what those who feel ignored in general and don’t have resources have to suffer. Such delays in diagnosis can not only prolong suffering and confusion but also put patients at serious risk for missing treatment opportunities. These were just some of the heart-wrenching stories that emerged from the hashtag. Sure, walking into the emergency room with your arm falling off may typically get attention. But studies have shown that many doctors and other healthcare professionals aren’t doing great jobs at listening to people. For example, a study that I covered before for Forbes showed how doctors on average interrupt patients after only 11 seconds. That’s barely enough time to release and recover from an extended fart let alone listen to a patient’s complaints thoughtfully. Certainly, some doctors and health professionals are naturally too quick to judge patients, relying on stereotypes and pre-conceived notions. For example, I once heard a doctor claim that a young Asian American patient was probably tired because he was studying too much, without knowing much about the patient. The doctor was not Asian American and to my knowledge still isn’t. It turned out that the patient had a thyroid condition and really didn’t study very much. Stereotypes, sexism, racism, ageism, body type-ism, and other -isms can prevent people especially women, racial and ethnic minorities, those of various sexual orientations, and those of certain body types (e.g., those with obesity) from having their concerns being taken seriously. Certainly, some patients may be exaggerating symptoms or even faking them. Indeed, there are reasons why certain patients may do this such as to get attention or to get healthcare professionals to do something. If you have worked in healthcare long enough, you will encounter such patients. Nonetheless, as the response to the #PatientsAreNotFaking demonstrated, there are many, many, many, many more patients who do not fake or exaggerate their symptoms but rightfully feel ignored. In fact, you’d expect the vast, vast majority of patients to not be faking or exaggerating anything. After all, why would they take time out of their busy schedules to see a doctor in a clinic, a hospital, or an emergency room, places that are neither “fun” nor free places to be? Read More: https://www.forbes.com/sites/brucelee/2019/11/24/why-patientsarenotfaking-began-and-what-is-says-about-health-care/#454a28773452
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The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021. And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019. 1. Content marketing is becoming marketing. 2. Strategy will become more essential. 3. Customer success will emerge as the new frontier. 4. The marketing funnel will change shape. 5. Distribution will remain a driver of success. read more at https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-2019/#10ada3281202
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Patients have come to expect unprecedented access to their physicians, especially through technology-based means; a large part of that is social media. However, many physicians are leery of wading into uncharted waters that have the potential to open them up to legal risk and possibly blemish their reputation. Yet refusing to embrace social media could ultimately harm your practice. Younger tech-savvy patients expect to see their physicians online. If they don't, they may choose to leave your practice for one that has a more robust online presence. Pediatrician Wendy Sue Swanson, aka Seattle Mama Doc, started blogging for Seattle Children's Hospital five years ago in response to the media frenzy over the MMR vaccine. She realized that she had limited time in the exam room to educate her patients and their families. "To me it seemed that I was not going to be the pediatrician and advocate that I wanted to be if I continued to stay just in the exam room," says Swanson. Through blogging, expanding her role on Facebook and Twitter (@SeattleMamaDoc), and utilizing other platforms like health advocacy and public speaking, Swanson now has 25,000 followers on Twitter. But she says that number is really not important. "You can have 24,000 followers or 24 followers, but if the 24 followers are the right followers — people who need your advice — then that's really good." So take heart, you can begin with little steps. Here's what our experts say you should know about "getting social." WHY SHOULD YOU USE SOCIAL MEDIA? One of the best reasons for using social media is that you can reach your patients where they are increasingly active — online. Smartphones and other mobile devices are ubiquitous, and, in one sense, just a more sophisticated vehicle for word-of-mouth marketing. Patients continue to ask each other for the name of a good pediatrician or family doctor, but now they are doing that online. Customer engagement is an important part of any business. Founder of practice-management consulting firm Physicians Practice Expert, Audrey "Christie" McLaughlin says practices that establish a presence on social media are connecting with their patients and the local community in ways that will position them as the go-to experts in the field. She adds this goes a long way to building the first steps to patient engagement: cultivating the "like, know, and trust factors" with a physician. Pediatrician Natasha Burgert makes liberal use of social media tools in her group practice, Pediatric Associates, a 13-provider medical practice in Kansas City, Mo. In addition to seeing patients full time, she is also the "social media community manager" for her practice. She says patients most often find out about her practice's social media accounts through word of mouth. "Moms talk to moms and they let [each other] know information is available. During the clinic visit I will tell them 'If you want to find out more, just follow us on Facebook, or you need to follow [my] blog,'" says Burgert. Burgert says her patients' parents have come to trust the information they get from the practice's Facebook page or her personal blog, KCKidsDoc.com. In fact, the impetus for starting a practice social-media channel was the H1N1 epidemic in 2009. Burgert says her practice was being inundated with phone calls from panicked parents. They created a practice Facebook page where Burgert posted daily updates; when patients called, they were directed to Facebook. SOCIAL MEDIA DO'S Once you decide to plunge into social media, make sure you develop a plan. As with any worthwhile endeavor, it helps to have a playbook. Here are several factors you should consider first: • Identify your goals. The first step to creating an online presence should be to define your social media goals as a practice. Julie Song, patient safety risk manager for medical malpractice insurer The Doctor's Company, says it is a mistake to lightly enter into the social media arena. She cautions against creating a Facebook or Twitter account because all the other groups in your community are doing so. "Determine what would be the best medium to portray your practice to the intended audience," Song says. • Find your ideal patient. When working with practices, McLaughlin asks them to identify their "ideal" patient; the group of people your practice wants to speak to in its marketing and social media efforts. That has a lot to do with the type of social media channel that you choose. Burgert suggests that physicians register with Google+ and also create a profile on LinkedIn and Doximity. McLaughlin says Instagram and Pinterest are also good options for some practices. • Make it fun. Make the learning process fun to remove some of the perceived drudgery of yet more administrative work. Swanson suggests starting a personal Facebook page around a hobby or family activity. She says using the social media tool in a "low-risk environment" will make it easier to learn the ropes, before you apply your new skills to your medical practice. • Set a time commitment. Another hurdle that practices worry about is the time commitment they will have to make to their social media efforts. Busy physicians barely have time to see patients, let alone contribute to social media platforms on a regular basis. Burgert recommends finding that "one voice" to be responsible for posting to all social media platforms (with backup, of course, in the case of emergencies). • Partner with staff. An acceptable alternative to doing it yourself is to identify that one staffer who has an interest and the skill set to represent your practice online. Swanson says she knows from personal experience how hard it is to treat patients full time and manage a social media presence. She says a physician can partner with staff members in the practice to share relevant, thought-provoking, or educational material that they can then disseminate to patients online. • Decide how often you'll post. Burgert says she likes to post to Facebook at least twice a day. Twitter is much more "live-time, interactive," she says, so she posts when she is on the site, throughout the day. McLaughlin recommends practices post seven times to 10 times a week to Facebook, until they get a better idea of what their followers want and like. She suggests using Facebook Insights (a free data analytics tool) to dig into the data. That way you'll know when your people are online. SOCIAL MEDIA DON'TS Many physicians are unreasonably afraid of establishing a social media presence online, says McLaughlin: "Really, I think a lot of the fear is hyped up." As long as physicians keep common-sense tenets in mind, like not posting protected health information (PHI), she says they'll be fine. However, there are a few social media pitfalls that physicians should be on the lookout for. Here are some things to be mindful of: • Guard against HIPAA violations. It is important to protect your practice and patients against HIPAA violations. The best way to do this, says Song, is to have a HIPAA policy in place and to train your staff members on its execution. She advises that only HIPAA-trained staff members should engage with the public through social media. And to be thorough, your "office policy should dictate that staff are not to comment about patients or office-related matters on their personal social media accounts," says Song. • Don't blur professional and personal profiles. Illinois-based healthcare attorney Ericka L. Adler says physicians should never combine personal and professional social media accounts. They should be kept strictly separate. She also advises against "friending" patients on a physician's personal Facebook page. "Patients don't need to see pictures of you partying to all hours of the night, or whatever it is," Adler says. • Never give specific medical advice online. "I do not doctor online. I'm not sharing health information. I'm not sharing things that contain PHI without families' permission," says Burgert, of her social media platforms. She says only two of her patients have ever asked her personal health questions online. If they do, it is best to direct patients to call the office if they wish to speak with a physician. • Don't acknowledge a physician-patient relationship. Another pitfall that physicians need to be aware of is acknowledging online that a person is their patient. Adler says that "simply acknowledging that somebody is your particular patient can create a HIPAA issue." If you are responding to a compliment about your practice, for instance, be neutral says Adler — you can say something like, "Thank you for your kind words." In some cases, having a discussion with someone online could establish a patient-physician relationship where there is none, says Song. "Many practices do not realize that social media can create confusion about when the patient-physician relationship was established," she says.
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Set goals and measure key performance indicators (KPIs) to help your social media and customer care teams focus on the metrics that matter. How to set social messaging goals and KPIs There are countless key performance indicators (KPIs) to measure the success of your social media programs. Social messaging KPIs are different. Conversations on messaging channels are often service-related, so these KPIs are generally aligned with the metrics used by customer service teams in a contact center. When setting social messaging KPIs, our advice is to keep it simple. Focus on the four universal social messaging goals, identify the most relevant KPIs to track those goals, then adapt, experiment, and repeat as you refine and optimize your strategy. 1. Fast response time and always-on service 2. Efficient problem solving 3. Coverage across all channels 4. Happy customers
The past year made adjustments to our daily life. Most of the usual things, such as shopping for clothes, have steadily moved to the virtual space. The pandemic has significantly increased the time people spend on the Internet. Changes in Digital Marketing Compared To Last Year The basic trends of this year will be a cordial atmosphere, intimacy, and openness in relations between you and the audience while the major task remains unchanged — to attract and retain new customers. Social networks reach customers through screens 2 Content goes interactive 3 Voice and visual search matters 4 Mobile applications boost business development 5 Chatbots are on the wave of popularity read more at https://www.apppicker.com/developernews/41123/How-Digital-Marketing-Will-Change-5-Predictions-for-2021
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If your practice doesn’t have a blog — or you have one that’s not actively maintained — it’s time to make a change. Spice up your doctor blog by experimenting with different post formats like interviews, how-tos, and personal stories. More than half of marketers (55 percent) cite blog content creation as their top inbound marketing priority, according to HubSpot. As a busy doctor, not having much time for healthcare marketing activities like blogging is understandable. However, your competitors likely have a doctor blog, so you need one, too. Here’s a look at several different kinds of blog posts to help you get inspired. Different types of healthcare marketing blog posts Captivate your patient base by sharing interviews on your practice blog. This type of blog post is great because you can do so much with it — i.e. interviews with you, your staff, and industry experts. Interviews will draw patients to your blog because they won’t find this unique content anywhere else. Marketing for doctors is all about educating patients and building trust, and this will do just that. 2. How-tos / Tutorials As a doctor, you have a lot of knowledge that can benefit your patient base. Imparting this in the form of tutorial videos is ideal because it can really help people. For example, a dentist could share a video demonstrating the proper way to floss. Patients will appreciate the lesson you have to teach them, and if they find it especially valuable, they’ll share it with family and friends. 3. Personal stories / Patient case studies When patients have a health problem, they often feel alone. This is why sharing personal stories — or patient case studies — is a great idea. A case study takes an in-depth look at an issue experienced by one patient or a group of people. This type of content is a valuable healthcare marketing tool because it really speaks to patients. Reading about your extensive experience treating an issue impacting them will encourage them to make an appointment. 4. News commentary When a health issue impacting your patient base is in the news, patients want to know your thoughts on it. News commentary is great for healthcare marketing because it can boost your search rankings and highlight your specialized expertise. For example, a family doctor might write a blog post on local measles outbreaks — i.e. what’s causing them and how to avoid exposure. 5. Reviews / Comparisons Patients trust your opinion, so they want to hear your thoughts on the products they use. In fact, product recommendations account for nearly one-third (31 percent) of eCommerce site revenues. For example, an ophthalmologist might share a review of a new brand of contact lenses or compare and contrast two popular brands. This adds value because it can help patients make an informed decision on the best product for their needs. 6. Video blogs Some 96 percent of people have watched an explainer video to learn more about a product or service, according to Wyzowl. The demand for video content is clear. Online marketing for doctors must engage and inform, so posting videos to your blog is an ideal way to market your products and services because it’s what people want. 7. FAQs Chances are, patients ask you many of the same questions over and over. Turning this into a blog post — or several — is smart because there’s clearly a demand for it and it’s relatively easy for you to create. Blogging should be an integral part of any healthcare marketing strategy. This is a savvy way to connect with patients and keep them coming back to your website on a regular basis. Your doctor blog can bring tremendous value to your practice. Making time for it in your busy schedule might be a challenge, but it’s an investment you won’t regret. Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/5-article-formats-healthcare-blogging/
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Social media bombards users with memes, cat videos and political squabbles. For thousands of women facing an aggressive form of breast cancer, Facebook recently brought another, less common offering: hope. “We were having a really, really difficult time finding patients,” said Casey Bales, project manager for triple-negative breast cancer research at the IU School of Medicine. She coordinates clinical trials – studies in which patients receive drugs or other treatments to try to understand their effects on health outcomes. The breast cancer trial, begun in 2014, wasn't going well. Three years into the study, less than 40% of the patients needed were enrolled. “The trial was in jeopardy,” Bales said last week. It was saved in 2017 when Facebook posts from the Vera Bradley Foundation for Breast Cancer and IU researchers about a trial using genomics – the study of genes and their functions – to find weaknesses in cancer tumors appeared. Indiana University researchers and the Vera Bradley Foundation for Breast Cancer used the popular networking website and Instagram to recruit participants for a clinical trial. The first-of-its-kind social media effort jump-started a once-moribund effort that led to a Dec. 13 announcement that doctors say could save the lives of patients with triple-negative breast cancer. Recruiting through social media has become an important tool for physicians and medical researchers, who can sometimes have difficulty finding patients with specific forms of diseases they are trying to study. “We are implementing social media efforts pretty much on every new trial,” Bales said. “Social media gives us an opportunity to leverage communities and resources to interact with a much broader community than we've been able to reach before,” the report said. Lisa Hayes is a survivor. The 62-year-old Indianapolis woman was diagnosed 12 years ago with triple-negative breast cancer. “I didn't even know (at the time) there were different kinds of breast cancer,” she said in an interview last week. “I just thought breast cancer was breast cancer. That's a scary feeling, to know you had a very aggressive kind of breast cancer.” Hayes endured surgery to remove cancer, eight rounds of chemotherapy and 33 rounds of radiation. She now leads R.E.D. Alliance, an advocacy group working to reduce late-stage diagnosis and death rates for black women with cancer. R.E.D. stands for Reaching to End Disparities. Her cancer is gone, but Hayes has wondered whether it might come back. She did not participate in the recent clinical trial but said the research is important to her and other survivors. “It's great news to hear what they have done,” she said. “It gives hope and promise to everyone coming behind me. It's very personal to me, in that respect.” Read More: https://www.journalgazette.net/news/local/20191222/facebook-helps-clinical-trials-for-iu-vera-bradley
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Social media is becoming an increasingly powerful tool for sharing health-related messages, but not every post has what it takes to go viral. A new study by researchers at Drexel University and Thomas Jefferson University found healthcare professionals may see greater success with public information campaigns if they apply the narrative storytelling method that many influencers use on social media. “In recent years, we’re seeing a resurgence of misleading anti-vaccination messages and related misinformation spreading through social media,” said the study’s senior author Philip Massey. “By studying what makes these messages so effective online, we can improve fact-based, pro-vaccination messaging aimed at improving public health.” The researchers are among the first to investigate narrative messages on Instagram and how they might affect a parent’s likelihood of getting the human papillomavirus (HPV) vaccination for their child amid growing misinformation about vaccines online. Massey’s team analyzed 360 randomly selected Instagram posts from a pool of over 3,000 English-language posts about HPV vaccination. Although a majority of the posts were pro-vaccine (56 percent), the anti-vaccine messages that featured a narrative structure experienced much higher engagement, averaging 62 more “likes” than pro-vaccine posts that only shared actionable information about the vaccine. Massey says social media posts that tell personal stories, share experiences, or attempt to tap into an audience’s emotions are generally more effective than those that don’t. “Healthcare professionals can help parents navigate through their uncertainty about vaccines, but science alone may not be the thing that the parent needs to cope with that uncertainty; they may need something more emotional to get through.” According to Massey, not all healthcare professionals need to use social media as part of their public information campaigns, but those who don’t run the risk of missing out on a huge audience. Read More: https://www.phillymag.com/healthcare-news/2019/12/04/health-professionals-can-learn-from-instagram-influencers/
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Dr. Rose Marie Leslie is hoping to reach teens with a message about the dangers of e-cigarettes. So she’s started posting regularly on TikTok, the popular short video app, and has collected a large following. Leslie, who goes by @DrLeslie and is a family medicine doctor at the University of Minnesota Medical School, has amassed more than 300,000 followers on the platform in recent months. Most of her TikTok videos offer insights on health issues that impact teens, ranging from how to talk to doctors about birth control to why it’s a bad idea for a group of friends to share a lollipop. She’s best known for getting real about vaping and vaping-related illness. The issue is more urgent than ever for many parents, with surveys showing that vape use at an all-time high among teens amid an outbreak of a life-threatening vaping illness. Part of the problem, according to medical experts, is the teens aren’t aware of the risks because public health organizations aren’t communicating with them on the platforms they use. That’s where Leslie comes in. Leslie doesn’t talk down to the viewer, but instead shows side-by-side images of a vaping-related lung injury and a normal lung biopsy, and discusses the root causes. In one video, she shows her followers what vaping lung illness really looks like under a microscope. “That is terrifying,” she says in the video. Leslie says she gets a lot of messages from teens who have stopped vaping because they watched one of her videos. “I expected it as a primary-care doctor who’s often talking to teens about the health risks associated with something like vaping that’s perceived as cool,” she said. Greater engagement on TikTok than other platforms Leslie is just one of the doctors who have recently started popping up on TikTok. Far more physicians are on Twitter and Instagram, which are more popular with older generations. But those who have taken the TikToK plunge say they are experiencing far greater engagement on content there than on other social media platforms. Jefferson Health’s Dr. Austin Chiang, one of the most active physicians on social media, recently joined TikTok after reading about how it’s taking off. Chiang uses TikTok primarily as a platform to talk to other young doctors about issues that matter to them, like the cost of medical education or the sacrifice of giving up their 20s to spend nights and weekends in the hospital. Chiang says he already sees the most engagement on TikTok, which is used by more than 700 million people daily, according to its owner ByteDance. Chiang and Leslie are also using TikTok to combat health misinformation. “I’ve heard the criticism that doctors and other medical professionals on social media are somehow less credible, or won’t be taken as seriously by their peers,” said Sherry Pagoto, a behavioral scientist and professor at the Department of Allied Health Sciences at the University of Connecticut. “But I think that school of thought is going to be a thing of the past.” Pagoto notes that medical experts need to meet teens where they are, rather than sticking to the older methods of advertising on television or Facebook. “It would be great for public health organizations to follow the lead of these medical professionals on TikTok,” she said. Read More: https://www.cnbc.com/2019/11/29/doctors-use-tiktok-to-talk-to-teens-about-vaping-birth-control.html
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These healthcare marketing tips can help you connect with new and current patients during the holiday season. The holidays are around the corner, which means now’s the time to try holiday-themed marketing campaigns that show the festive and personal side of your practice. It’s important to create timely content to bring more patients to your practice or keep you top-of-mind as your patient's book appointments in the new year. Holiday marketing for doctors can be as simple as putting a seasonal touch on some tried-and-true marketing strategies. Check this list of ideas once — or twice! — to help you create fun, attention-getting holiday healthcare marketing campaigns this season. Holiday marketing for doctors: Film a holiday video When it comes to digital content, consumers can’t get enough of video. According to HubSpot, 54 percent of people want to see more video content from businesses. Videos allow you to showcase your personality, and the holidays are a great time to send your patients a warm, heartfelt message. Just set up a digital camera or use your mobile phone. Video marketing is great holiday marketing for doctors because it helps build your relationships with patients, and can also bring more patients through the door. Hold a social media photo contest Healthcare social media is one of the easiest places to foster an authentic connection with your patients, and people love a chance to win something. Invite people to share a holiday-themed photo related to your specialty. For example, if you’re a dentist, host a photo contest for good dental hygiene habits with a holiday spin. Make sure the rules for entering the contest are made clear: - Let people know when entries will close.
- Designate a hashtag so you can keep track of entries.
- Note that people must have a public profile and be following your account to win.
Host a holiday Q&A People have health-related questions year-round and aren’t shy about going online to look for answers. In fact, 74.6 percent of people have looked online to find out about a doctor, a dentist, or medical care, according to PatientPop. Because the holidays can be a particularly hectic time for many people — from dealing with flu season to seasonal food choices to increased travel — this is a great time to give patients the opportunity to ask you timely questions by hosting a Q&A on your healthcare social media channels. You can use Facebook Live or Instagram Live to answer questions on the spot or use Instagram Stories for a more curated experience. Invite patients to submit New Year’s resolutions The end of the year can be a reflective time, and people are more likely to be thinking about improving their health habits. As a trusted source and invested party in your patients’ health, invite your patients to share their resolutions with you via social media or even an email campaign. Start the conversation by sharing your own resolutions. Write holiday-related blog posts Use the holidays as inspiration for your blog. Creating timely content makes your blog more relevant to patients. It also increases the likelihood that your blogs will be shared, which may help you get on new patients’ radar. You can blog about any number of topics depending on your practice location or specialty. For example, if you’re a dermatologist, you can offer skincare tips for colder weather. Send a holiday marketing email Nearly six in 10 people say they prefer email communications from brands above any other channel, including text, phone, and social media. Send healthcare marketing emails to your patients this season that: - Offer tips for staying healthy through the holidays
- Contain a “Happy Holidays!” message
- Share healthy holiday recipes
- Remind people to book an appointment before the end of the year
Send patients a holiday greeting card The holidays are a popular time for old-fashioned greeting cards. Design a holiday card featuring you and your practice staff and a heartfelt message. Including a thoughtful note can strengthen your relationship with your patients, and they’ll receive a nice surprise when they open their mail. Let them know you are happy to be taking care of them. Spread some seasonal cheer by implementing some of the tips on this guide to holiday marketing for doctors. You’ll stand out among healthcare or dental practices and can help mitigate against a slower season. Read More: https://www.patientpop.com/blog/marketing/10-practice-holiday-campaign/
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Social media marketing has essentially become unavoidable. Finding healthcare social media success isn’t always easy. In fact, doctors often have the same few struggles. Statista estimates the number of social media users in the U.S. will rise from roughly 244 million in 2018 to approximately 257 million by 2023. Given these numbers, standing out from the crowd on social media is important, but it isn’t easy. Here’s some advice to help your practice overcome the common challenges of healthcare social media: 1. Highlighting patient success stories without revealing PHI Incorporating patient success stories into your social media marketing is a great way to promote your expertise. However, be careful not to accidentally disclose PHI, as this can lead to a HIPAA violation. "Knowledge is the key to avoiding this" When compiling patient success stories for social media, work with a legal professional to create patient marketing consent forms. Otherwise, only discuss patients in general terms without revealing PHI, and always triple-check content for potential privacy violations before posting. 2. Reaching their target patient base A Facebook post has an organic reach of just 6.4 percent of a Page’s likes, according to We Are Social. However, the average paid reach is 27.3 percent higher than the average total reach. Given these numbers, it’s not surprising that 53 percent of companies use social advertising — i.e., purchasing ads on social networks — according to HootSuite. Social media advertising campaigns can be created to fit any budget, and they’re effective. 3. Determining good content to share Growing your patient base is the overarching purpose for social media marketing, but coming on too strong will get you unfollowed fast. Generally speaking, approximately 80 percent of your content should be informative or interesting and 20 percent should be promotional. 4. Finding time to share and engage You won’t engage your patient base by posting content sporadically and occasionally responding to comments. In fact, 52 percent of small businesses post on social media at least daily, according to Clutch. Schedule time on your calendar each day for social media marketing activities to make sure they don’t fall by the wayside. Of course, as a busy doctor, you might not have time to effectively manage your social media properties. In this case, delegate this task to a member of your staff or take on an outside social media partner. Proper social media management is a key component of an effective strategy. 5. Choosing the right social media platforms Different demographics gravitate toward different social networks — i.e. Facebook, Twitter, Instagram. If you don’t take the time to figure out where your patient base is, your medical social media efforts might be wasted on the wrong crowd. Maintaining social media accounts on multiple platforms will allow you to reach different demographics that fall into your target patient group. 6. Getting patients to share their content The more your social media content is shared, the broader your reach. However, people don’t share just anything, post on topics important to your patient base, take time to proofread for spelling and grammatical errors, and share information from credible sources. You can also hold a social media contest where entry involves sharing a certain post and tagging a friend or two. Patients want to connect with you on social media, but simply having an account isn’t enough to promote your practice. Finding success in healthcare social media requires a significant time investment, but it’s well worth the effort. Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/doctor-social-media-marketing-challenges/
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"Change is inevitable. Progress is optional" - Tony Robbins One of the major draws of emerging and creative technology for brands is the ‘new factor’; the opportunity to be the first company to launch on a new platform – to boldly go where no brand has gone before. The voice landscape has boomed in recent years due to its intrinsic link to traditional web search, a shift in consumer demands and major investment and hardware releases from Google and Amazon. Both giants have also opened up their platforms for companies to create their own voice apps called Google Actions and Alexa Skills. The new voice app products have provided brands with a more relatable channel, with visible results, to invest time and money into. For example, the voice experience created through them could be a content marketing push, a utility, a customer service or a way to consume the brand’s product. However, as with any new technology, brands are cautious with the amount of budget and time they invest, with most of the money being pulled from limited ‘innovation’ allocations. The current route most brands experimenting with voice are taking is the following: - Launch a voice app that performs a simple task
- Track usage and gather user feedback
- Regroup to understand what has worked and what hasn’t and build a plan for moving forward
How to get started – options to consider when investing in new technology Regardless of the medium (whether it be VR, Voice, Podcasts, or a new social platform), the same methodology can be followed. Option 1 - Limited scope on initial launch then expand Launch with a limited set of functionalities, with a view to launching more features in the long term. For example, an e-commerce brand could launch a voice app that solely allows the user to check the status of existing orders. If results are positive, the brand might then invest more into adding functionality which allows in-app purchasing. Option 2 - Launch a trial period If you are unable to commit to a longer-term project, then launch for a specific period of time. For example, a brand may not be able to commit to launching a weekly podcast for a year. Instead, they could commit to just six episodes and launch as Season One of the podcast. If successful, Season Two could then follow. Option 3 - Unbranded / Prototype Often for brands, half the battle of creating and launching into a new technical platform is getting sign off from brand, marketing or compliance teams. This is often harder with new platforms as people are afraid of the unknown. In order to overcome this potential barrier, an option here is to start by pushing something to live under the guise of a ‘faux’ brand. Learnings can then be gained and can help you to build a use case for getting the real sign off for release. Alternatively, a prototype for internal usage, which although might not have all the bells and whistles of the final product, can be a more cost and time-effective way to test and produce in a similar way. While it is necessary to tread carefully with new tech innovations, it’s also crucial to think long-term. Read More: https://www.thedrum.com/opinion/2019/11/28/voice-technology-here-now-what
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"Love it or hate it, voice technology is here to stay." Voice search isn’t perfect, and it’s nowhere near as advanced in its capabilities as it will be in just a few years. But it‘s already affecting the way people search for services and providers. From its novel start to its rapid infiltration into more of our lives, voice-enabled tech (or voice assistants) is changing the way we access and use healthcare. In fact, Amazon recently greenlighted six healthcare companies to develop apps for Echo (Alexa), and HIPPA compliant apps are already in the works for several major players. Here’s Why People Love Voice Search - Users expect instant answers, especially when it comes to healthcare. Voice queries are 40 times more action-oriented than search. (source: Google) Action, in the world of healthcare, is about finding the nearest urgent care or asking where to fill a prescription.
- Voice delivers the conversations people want. If you’ve performed a search using a voice device, you know it’s more conversational than typing a search. For example, when you search for a movie theater on your browser, you might type, “movie theaters Boise.” But when you ask Amazon Alexa, you’ll probably ask in a manner like this: “Alexa, what’s the nearest movie theater near me?”
How Voice Search Is Changing Healthcare It isn’t just yet, but the voice will likely become a dominant search method in the future. Preparing for it today will put healthcare providers, systems and organizations at a distinct advantage when that time comes. Here’s another example of voice search that goes deeper in detail: A voice-enabled phone helps patients go from a vague and general search of a “doctor near me,” to ask a more involved, conversational question like: “Hey Google, find a five-star rated orthopedic surgeon near me who does knee replacement.” Future of Voice Search What’s next in the voice-enabled technology arena is virtually limitless. My theory is that once it becomes the search mode of choice, marketers will find a way to profit from it. Think of the sponsored ad format on the big three search engines, and apply that same execution to voice. Now when someone searches for the services you provide, that potential patient receives a conversational response from your practice—giving the user that instant solution, through conversation, they’re looking for. Consider the possibilities of voice search (and later, voice sponsored content) especially if you’re an urgent care, ER, primary care or hospital. Read More: https://healthcaresuccess.com/blog/medical-marketing-advertising/voice-search-healthcare.html
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Learning Twitter is like anything else in life. The more you use it, the more you learn, and the better you get at using it. But you don’t have to spend years learning how to become a Twitter Ninja. Here are some of the best hacks to shortcut your journey to Twitter success. 1. Use Keywords In Your Bio 2. Optimize Your Profile Picture 3. Borrow Headline Hacks 4. Create Twitter Threads 5. Add Power Words To Your Tweets 6. Use Hashtags Strategically 7. Make It Personal 8. Shorten Your URL Links With Bit.ly 9. Add Images To Tweets 10. Maintain A Consistent Posting Schedule 11. Build A Tweet Bank 12. Retweet Your Own Tweets 13. Use Twitter’s Advanced Search Function 14. Create Twitter Lists 15. Share Valuable Content 16. Pin Your Best Content 17. Take Part In Twitter Chats 18. Analyse Your Twitter Followers With Followerwonk 19. Post When Your Followers Are Online 20. A/B Test Your Tweets 21. Reshare Your Best Content 22. Create Twitter Moments 23. Save Searches 24. Automate Twitter Activity With IFFTT 25. Analyze Your Competitors on Twitter The key to success with social media, as with life, is to work smarter not harder. These tips will help you increase your follower count, reach a wider audience, and boost your engagement on Twitter. Implement these tactics the next time you post on Twitter and watch your engagement rate rocket. read the original unedited article at https://medium.com/@JBBC/become-a-social-media-ninja-with-these-25-smart-twitter-hacks-af4da1bf9880
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Follower count is, unanimously, the biggest indicator of success on Twitter. Some people may contend with that statement. They may argue that quality of followers, quality of tweets, level of engagement, etc. are far more important success metrics.
However, a lot of people are, without a doubt, influenced by the number of followers somebody has. Having a huge follower count is kind of a self-fulfilling prophecy. People see you have a lot of followers, assume your tweets must be extra-special or you must be extra-special and follow you, thus increasing your follower count further.
So, what really gets you more followers? You will find articles aplenty online that tell you how to get more followers on Twitter. Why, I have written quite a few myself.
But this post is different.
This post does not rely on experience, observation, commonly held beliefs, guesswork or any other abstract factors to tell you where Twitter followers come from and how to get and keep them. This post is based entirely on scientific analysis and facts – numbers, stats, hard-to-refute conclusions. So, let’s get going.
Scientifically, these are the factors that influence how many twitter followers a particular account can amass:
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Kaufen Oxycodon Online, Beste Schmerzmittel / ADHS Apotheke Am besten Medikamente online mit Oxycodon Meds Store kaufen, Kauf Ihrer Medikamente online kann ein kluger Schritt sein. Es spart Ihnen viel Geld, da Sie die Kosten eines physischen Händlers entfernen. Online-Preise für Medikamente sind fast immer niedriger, und wenn es um Medikamente geht, die Sie benötigen, können alle Ersparnisse, die Sie bekommen können, wirklich helfen. Sie müssen oft diese Medikamente regelmäßig kaufen, und diese Kosten können sich wirklich summieren. So online kaufen gibt Ihnen die Möglichkeit, etwas Geld zu sparen. Selbst ein wenig Zeit für Sie kaufen zu sparen, wird zu erheblichen Einsparungen in der Zeit. Wenn Sie xanax online kaufen möchten, dann sind Sie an der richtigen Stelle kommen besuchen Unsere Shop-Seite Wir verkaufen dieses Medikament ohne die Notwendigkeit für ein Rezept. Wir bekommen das Medikament schnell, sicher und Sie werden Online-Preise bezahlen, die leicht schlagen, was Sie in einer physischen Apotheke bezahlen würden. Jetzt können Sie verschreibungspflichtige Pillen online kaufen, ohne ein Rezept zu habenUnser Ärzteteam ist gut genug, um die Sicherheit und Wirksamkeit jeder Bestellung zu gewährleisten, die geliefert wird. Jede verschreibungspflichtige Pille geht durch eine Qualitätskontrolle, bevor es geliefert wird. Die Medikamente sind FDA-zugelassen und wir kümmern uns um jedes Detail in Bezug auf Qualität.
Wenn der Versand mit der Hilfe von großen Spielern auf dem Gebiet wie FedEx, DHL, etc. getan wird, dann gibt es kaum etwas, das Sie denken müssen. Bestellen Sie jetzt Ihre verschreibungspflichtige Pille.
Maximale KundenzufriedenheitUnser Meds Store ist darauf eingestellt, Ihre Anforderungen an Medikamente durch die Suche zu erfüllen. Die Bearbeitung für die Bestellung viel einfacher. Maximale Kundenzufriedenheit ist unser Hauptmotiv und wir lassen keinen Stein auf den Kopf.
Zugelassene Medikamente Online zu ermäßigten PreisenAlle hier verfügbaren Produkte sind von den vertrauenswürdigsten medizinischen Aufsichtsbehörden der Welt und der Food and Drug Administration zugelassen. Auf diese Weise können wir sagen, dass Sie am richtigen Ort für Medikamente sind, die Sie suchen.
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OXYCOTIN 80MG$150.00 -12%
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OXYCOTIN 40MG$150.00 -12%
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OXYCOTIN 80MG$150.00 -12%
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OXYCOTIN 40MG$150.00 -12%
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VYVANSE 70MG$300.00 – $1,200.00
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VYVANSE 60MG$300.00 – $1,200.00
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GHB Pills (1000mg pills, 48 Pills Per Pack)$350.00 -13%
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GBL Powder$300.00 – $500.00
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GHB (Liquid Ecstasy)$300.00 – $1,900.00
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CMVee : Valganciclovir 450mg Tablet 100’S$850.00 -20%
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