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The Reliability and Quality of YouTube Videos as a Source of Public Health Information Regarding COVID-19 Vaccination

The Reliability and Quality of YouTube Videos as a Source of Public Health Information Regarding COVID-19 Vaccination | Social Media and Healthcare | Scoop.it

Recent emergency authorization and rollout of COVID-19 vaccines by regulatory bodies has generated global attention.

 

As the most popular video-sharing platform globally, YouTube is a potent medium for the dissemination of key public health information.

 

Understanding the nature of available content regarding COVID-19 vaccination on this widely used platform is of substantial public health interest.

 


Objective: This study aimed to evaluate the reliability and quality of information on COVID-19 vaccination in YouTube videos.

 

Methods: In this cross-sectional study, the phrases “coronavirus vaccine” and “COVID-19 vaccine” were searched on the UK version of YouTube on December 10, 2020. The 200 most viewed videos of each search were extracted and screened for relevance and English language. Video content and characteristics were extracted and independently rated against Health on the Net Foundation Code of Conduct and DISCERN quality criteria for consumer health information by 2 authors.

 


Results: 48 videos, with a combined total view count of 30,100,561, were included in the analysis. Topics addressed comprised the following: vaccine science (n=18, 58%), vaccine trials (n=28, 58%), side effects (n=23, 48%), efficacy (n=17, 35%), and manufacturing (n=8, 17%). Ten (21%) videos encouraged continued public health measures. Only 2 (4.2%) videos made nonfactual claims. The content of 47 (98%) videos was scored to have low (n=27, 56%) or moderate (n=20, 42%) adherence to Health on the Net Foundation Code of Conduct principles. Median overall DISCERN score per channel type ranged from 40.3 (IQR 34.8-47.0) to 64.3 (IQR 58.5-66.3). Educational channels produced by both medical and nonmedical professionals achieved significantly higher DISCERN scores than those of other categories. The highest median DISCERN scores were achieved by educational videos produced by medical professionals (64.3, IQR 58.5-66.3) and the lowest median scores by independent users (18, IQR 18-20).

 


Conclusions: The overall quality and reliability of information on COVID-19 vaccines on YouTube remains poor.

 

Videos produced by educational channels, especially by medical professionals, were higher in quality and reliability than those produced by other sources, including health-related organizations.

 

Collaboration between health-related organizations and established medical and educational YouTube content producers provides an opportunity for the dissemination of high-quality information on COVID-19 vaccination.

 

Such collaboration holds potential as a rapidly implementable public health intervention aiming to engage a wide audience and increase public vaccination awareness and knowledge.

nrip's insight:

As said by so many others including me, there is so much scope for public private collaboration in the areas of patient education, health information and information therapy across all the digital mediums. Covid has highlighted the need for digital technologies to be adopted in healthcare as of yesterday, and in the same breath is showing us the problems of working with them in silos. No where is this highlighted more prominently in today time as it is in the fight against misinformation and imparting accurate and correct information to large populations.

harold john's curator insight, August 22, 2021 10:05 AM

  

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Treating the COVID-19 'infodemic' as an epidemic

Treating the COVID-19 'infodemic' as an epidemic | Social Media and Healthcare | Scoop.it

A group of science communication researchers proposes to treat the Covid-19 misinformation ''infodemic'' with the same methods used to halt epidemics: real-time surveillance, accurate diagnosis, and rapid response.

 

"We believe the intertwining spreads of the virus and of misinformation and disinformation require an approach to counteracting deceptions and misconceptions that parallels epidemiologic models by focusing on three elements: real-time surveillance, accurate diagnosis, and rapid response," the authors write in a Perspective article.

 

"The word 'communicable' comes from the Latin communicare, to share, to make common," said David Scales, M.D., Ph.D., of Weill Cornell Medical College and chief medical officer of the science-promoting nonprofit organization Critica. "What are the similarities between all the information shared on social media and communicable diseases? It's a helpful analogy in thinking through both of them."

 

Infodemiology is an area of science research focused on scanning the internet for user-contributed health-related content, with the ultimate goal of improving public health. The word "Infodemiology" was defined by Gunther Eysenbach in the early 2000s,

 

Infoveillance is a type of syndromic surveillance that specifically utilizes information found online

 

Detecting and halting misinformation

 

In their article, the authors recommend a series of steps to "halt such misinformation cascades":

 

Surveillance. Since "an overwhelming amount of misinformation and disinformation circulates on social media," sensitive surveillance systems need to be triggered before information goes viral. Companies such as Facebook should provide researchers with de-identified data on the spread of misinformation. "Lack of access to such data is the equivalent of a near-complete blackout of epidemiologic data from disease epicenters,"

 

read the paper "The Covid-19 Infodemic — Applying the Epidemiologic Model to Counter Misinformation"  at https://www.nejm.org/doi/full/10.1056/NEJMp2103798

 

read more at https://www.eurekalert.org/pub_releases/2021-05/appc-ttc051321.php

 

malek's curator insight, May 18, 2021 9:17 AM

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Community Mitigation of COVID-19 and Portrayal of Testing on TikTok

Community Mitigation of COVID-19 and Portrayal of Testing on TikTok | Social Media and Healthcare | Scoop.it

Social media is a popular source of information about health, including COVID-19 and testing information. One of the most popular communication channels used by adolescents and young adults who search for health information is TikTok—an emerging social media platform.

 

Objective: The purpose of this study was to describe TikTok videos related to COVID-19 testing.

 

Methods: The hashtag #covidtesting was searched, and the first 100 videos were included in the study sample. At the time the sample was drawn, these 100 videos garnered more than 50% of the views for all videos cataloged under the hashtag #covidtesting.

 

The content characteristics that were coded included mentions, displays, or suggestions of anxiety, COVID-19 symptoms, quarantine, types of tests, results of test, and disgust/unpleasantness. Additional data that were coded included the number and percentage of views, likes, and comments and the use of music, dance, and humor.

 

Results: The 100 videos garnered more than 103 million views; 111,000 comments; and over 12.8 million likes. Even though only 44 videos mentioned or suggested disgust/unpleasantness and 44 mentioned or suggested anxiety, those that portrayed tests as disgusting/unpleasant garnered over 70% of the total cumulative number of views (73,479,400/103,071,900, 71.29%) and likes (9,354,691/12,872,505, 72.67%), and those that mentioned or suggested anxiety attracted about 60% of the total cumulative number of views (61,423,500/103,071,900, 59.59%) and more than 8 million likes (8,339,598/12,872,505, 64.79%). Independent one-tailed t tests (α=.05) revealed that videos that mentioned or suggested that COVID-19 testing was disgusting/unpleasant were associated with receiving a higher number of views and likes.

 

 

Conclusions: Our finding of an association between TikTok videos that mentioned or suggested that COVID-19 tests were disgusting/unpleasant and these videos’ propensity to garner views and likes is of concern. There is a need for public health agencies to recognize and address connotations of COVID-19 testing on social media.

 

read the study report at https://publichealth.jmir.org/2021/6/e29528/

 

nrip's insight:

One of the biggest learning from this pandemic for everyone associated with public health and disaster response is the need to communicate EFFECTIVELY . We cannot defeat disinformation without making the correct information reach the audience as well as get through to them in a manner they appreciate. That includes investing time and energy on creating effective (read correct yet simple to absorb) content of many different types and spreading them repeatedly across all possibly available channels where the audience expects to find them

Avidity Medical Design Consultants, LLC's comment, January 20, 2022 11:12 AM
Thank you for sharing your insight, especially with regard to how we need to reach the audience in a manner that they appreciate. This is especially important from a learning standpoint because reaching the audience in the right way means that the communication is not only transmitted successfully, but it is also understood on more of a personal level. As a result, the information stands a better chance of being remembered in the short term and retained in the long term, many months or years after the initial communication has occurred, especially with repetition across many different channels, as indicated. Thank you for this valuable insight.
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Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with guidelines - Study

Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with guidelines - Study | Social Media and Healthcare | Scoop.it

Public compliance with recommended guidelines to limit the spread of SARS-CoV-2 and COVID-19 is an important component in combating the disease .

 

Current guidelines suggest several measures, such as wearing a mask and staying at home; nonetheless, a large number of individuals fail to follow the guidelines provided by public health officials.

 

Public compliance to guidelines remains an issue

Public health campaigns aimed at curbing the spread of COVID-19 are important in reducing disease transmission, but traditional information-based campaigns have received unexpectedly extreme backlash.

 

Objective and Methodology: This study aimed to investigate whether customizing of public service announcements (PSAs) providing health guidelines to match individuals’ identities increases their compliance. 

We conducted a within- and between-subjects, randomized controlled cross-sectional, web-based study in July 2020. Participants viewed two PSAs: one advocating wearing a mask in public settings and one advocating staying at home. The control PSA only provided information, and the treatment PSAs were designed to appeal to the identities held by individuals; that is, either a Christian identity or an economically motivated identity. Participants were asked about their identity and then provided a control PSA and treatment PSA matching their identity, in random order. The PSAs were of approximately 100 words.

 

Results: We recruited 300 social media users from Amazon Mechanical Turk in accordance with usual protocols to ensure data quality. In total, 8 failed the data quality checks, and the remaining 292 were included in the analysis. In the identity-based PSA, the source of the PSA was changed, and a phrase of approximately 12 words relevant to the individual’s identity was inserted. A PSA tailored for Christians, when matched with a Christian identity, increased the likelihood of compliance by 12 percentage points. A PSA that focused on economic values, when shown to individuals who identified as economically motivated, increased the likelihood of compliance by 6 points.

 

Conclusions: Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with public health guidelines.

 

read the paper at https://publichealth.jmir.org/2021/4/e25762/

 

nrip's insight:

Social media is a very good way to meet the general public where they are.

 

Multi channel, multi format content strategies towards

  • dissemination of  public health information
  • as well as feedback solicitation,
  • protocol setting
  • and providing guidance to the general public

must be designed and deployed during any sort of emergency, not necessarily pandemics.

Evan Park's curator insight, July 12, 2021 12:48 PM
With the corona virus still hitting the world hard there were measures put into place to show what the data looks like for the various different cases. The article uses numbers to show the effects of what will happen if people do not listen.