In today’s digital economy, every business needs an online presence to thrive.

 

This includes businesses that don’t have an e-commerce model. Having an online presence allows you to market your brand and your products directly to consumers.

 

To develop a website, you can either use a website building service or hire a professional agency to code one.

 

Read this article to understand website builders as a concept. It highlights their advantages and disadvantages.

 

What is a website builder?

It is an online service that provides a platform you can use to develop a website from scratch. They are developed for individuals who need websites but lack the technical expertise to code.

 

Pros: The advantages of using website building platforms

It is the cheaper option

They are easy to use

They provide in-built analytics

 

Cons: Disadvantages of website building services

Platform dependency

Lack of design and marketing experience

 

more at https://myventurepad.com/everything-you-need-to-know-about-website-builders-the-pros-and-cons/