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Mastermind groups, also known as learning communities, circles of trust and communities of practice, dating back to ancient times. The term “mastermind group” was coined by Napoleon Hill in 1925 for a behavior that he found common among successful professionals including Henry Ford, Theodore Roosevelt, John D. Rockefeller, and Charles Schwab. Our mastermind group brought eleven of us together and initiated and deepened our healing bonds. We share in each other's victories and struggles, we help each other, and most importantly, we know we are not alone. That positive energy is contagious. Numerous websites and readings describe how to start a mastermind group. Here are the basic ingredients: The group: Between 5-12 peers who share a commitment to the domain (e.g., women’s leadership, career stage, clinical specialty, book club, etc.), value learning from each other, and are committed to engaging in joint activities and mutual support. The process: Determine frequency, time, modality, ground rules etc. One of the most important things to do early is to create a safe space; agree that any confidential disclosures will stay in the group. Virtual meetings can help optimize timing around family and professional obligations. General format — 5-step meeting process: 1. Pre-meeting probe. We circulate a probe ahead of the meeting so individuals can bring contributions & reflections (e.g., time management hacks, book/ conference learnings, 30-day challenge, stay interviews, etc.) 2. Check-ins and updates. 3. Topic of the day 4. Wrap up and plan for next session 5. Capture – sending a few bullet points after the meeting can allow others who missed to join the discussion and add resources read the original post at https://www.kevinmd.com/blog/2021/05/a-physicians-discovers-the-power-of-mastermind-groups.html
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The fast transmission of bad information is dangerous. A new approach employs “infodemiologists” to fight outbreaks. Infodemiologists will be new public health champions that can be deployed to any infodemic of misinformation. Thinking about misinformation as an infodemic suggests that [misinformation] is communicable—it transmits from one person to another. How will it work? First, they will focus on scale by training as many infodemiologists as possible. Taking a cue from the Epidemic Intelligence Service (EIS), the CDC’s model of training a large number of epidemiologists at the state level, who then monitor and report local outbreaks, a cadre of “disease detectives” would be ready to respond to any possible outbreak of bad information when it arises. This isn’t their full-time job. Instead, Critica plans to train infodemiologists within professional scientific societies. Once they train a critical mass of people able to intervene positively and professionally, their hope is that they will help to elevate society’s discourse on social media. Finally, they plan to develop trust over time, with infodemiologists seen as a consistent presence online who are regarded as trusted public figures in their communities. “It takes time to build a reputation, especially online, so this isn’t—and shouldn’t be seen as—a flash-in-the-pan solution. This is the start of a long, slow, hard slog out of the pit of misinformation that social media platforms have gotten us into,” says Scales. With a problem this complex, there is no magic pill to cure misinformation. Instead, with his doctorate in sociology and a medical degree, Scales integrates science with society in a “social ecological model of health” to combat infodemics on three levels. One is to target individual behaviors, such as our tendency to share clickbait without even reading the article, questioning its accuracy, or taking ownership for endorsing its contents. Second is to reinforce norms at a community level. “In the circles I run in, posting clickbait or even bringing it up in conversation in a non-ironic way is frowned upon,” Scales says. “In other circles, people posting such attention-getting content on Facebook may get positive reinforcement from their community. So they keep doing it.” Third is to intervene at the structural level, by adopting laws, policies, and regulations for social media platforms that achieve systemic changes. Watchdog organizations can play a role—as they already do. Scales’ infodemiologists work in partnership with the Annenberg Public Policy Center, whose surveillance system gives it weekly updates on what and where misinformation is circulating. Not all misinformation goes viral, and when and if it does, it doesn’t always do so immediately, Scales says. “You don’t want to be debunking misinformation that nobody’s talking about because then all you’re doing is spreading the misinformation,” Scales says. This is something known as the “illusory truth effect,” in which we come to believe false information because it’s repeated again and again. read the entire post at https://neo.life/2021/06/misinformation-is-a-public-health-crisis-so-lets-treat-it-that-way/
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Orrin Franko is an orthopedic surgeon and hand specialist.He shares his story and discusses his KevinMD article, "How 5-star reviews generated over $225,000 in revenue for my practice." link to article: https://www.kevinmd.com/blog/2021/01/how-5-star-reviews-generated-over-225000-in-revenue-for-my-practice.html “With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period. My practice acquired 162 new 5-star reviews on Google, and my partner and I generated over 200 5-star reviews on Yelp. I calculated that each 5-star review was ‘worth’ over $900 to my practice in the form of new referrals, and the overall return on investment was 1,900 percent. Needless to say, it was a huge success.” As a final point, it’s worth noting that online reviews are a controversial topic among physicians. There remains a spectrum of opinions and emotions regarding the appropriateness of “soliciting” online reviews from patients. This article’s purpose was merely to report the measurable, objective results of implementing a protocol for soliciting reviews. In future posts, I will address my rationale for embracing, and ultimately leveraging online ratings in my favor. And more importantly, why I think every physician should do the same. watch on youtube: https://youtu.be/fxYfW7WO_b8 link to the article on KevinMD's website https://www.kevinmd.com/blog/2021/05/how-5-star-reviews-generated-over-225000-in-practice-revenue-podcast.html
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Social media is a popular source of information about health, including COVID-19 and testing information. One of the most popular communication channels used by adolescents and young adults who search for health information is TikTok—an emerging social media platform. Objective: The purpose of this study was to describe TikTok videos related to COVID-19 testing. Methods: The hashtag #covidtesting was searched, and the first 100 videos were included in the study sample. At the time the sample was drawn, these 100 videos garnered more than 50% of the views for all videos cataloged under the hashtag #covidtesting. The content characteristics that were coded included mentions, displays, or suggestions of anxiety, COVID-19 symptoms, quarantine, types of tests, results of test, and disgust/unpleasantness. Additional data that were coded included the number and percentage of views, likes, and comments and the use of music, dance, and humor. Results: The 100 videos garnered more than 103 million views; 111,000 comments; and over 12.8 million likes. Even though only 44 videos mentioned or suggested disgust/unpleasantness and 44 mentioned or suggested anxiety, those that portrayed tests as disgusting/unpleasant garnered over 70% of the total cumulative number of views (73,479,400/103,071,900, 71.29%) and likes (9,354,691/12,872,505, 72.67%), and those that mentioned or suggested anxiety attracted about 60% of the total cumulative number of views (61,423,500/103,071,900, 59.59%) and more than 8 million likes (8,339,598/12,872,505, 64.79%). Independent one-tailed t tests (α=.05) revealed that videos that mentioned or suggested that COVID-19 testing was disgusting/unpleasant were associated with receiving a higher number of views and likes. Conclusions: Our finding of an association between TikTok videos that mentioned or suggested that COVID-19 tests were disgusting/unpleasant and these videos’ propensity to garner views and likes is of concern. There is a need for public health agencies to recognize and address connotations of COVID-19 testing on social media. read the study report at https://publichealth.jmir.org/2021/6/e29528/
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Plenty of small businesses use chatbots to answer questions and otherwise better serve their customers. These bots aren't just a gimmick—they make it more likely that customers will work with you. The author asked business owners with bots for their best bot-building tips. Here's what they told him. Answer common questions Don't overload your bot with features Bots don't replace people—they supplement Stuck? Join a community. read the detailed post at https://zapier.com/blog/chatbot-strategy/
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A group of science communication researchers proposes to treat the Covid-19 misinformation ''infodemic'' with the same methods used to halt epidemics: real-time surveillance, accurate diagnosis, and rapid response. "We believe the intertwining spreads of the virus and of misinformation and disinformation require an approach to counteracting deceptions and misconceptions that parallels epidemiologic models by focusing on three elements: real-time surveillance, accurate diagnosis, and rapid response," the authors write in a Perspective article. "The word 'communicable' comes from the Latin communicare, to share, to make common," said David Scales, M.D., Ph.D., of Weill Cornell Medical College and chief medical officer of the science-promoting nonprofit organization Critica. "What are the similarities between all the information shared on social media and communicable diseases? It's a helpful analogy in thinking through both of them." Infodemiology is an area of science research focused on scanning the internet for user-contributed health-related content, with the ultimate goal of improving public health. The word "Infodemiology" was defined by Gunther Eysenbach in the early 2000s, Infoveillance is a type of syndromic surveillance that specifically utilizes information found online Detecting and halting misinformation In their article, the authors recommend a series of steps to "halt such misinformation cascades": Surveillance. Since "an overwhelming amount of misinformation and disinformation circulates on social media," sensitive surveillance systems need to be triggered before information goes viral. Companies such as Facebook should provide researchers with de-identified data on the spread of misinformation. "Lack of access to such data is the equivalent of a near-complete blackout of epidemiologic data from disease epicenters," read the paper "The Covid-19 Infodemic — Applying the Epidemiologic Model to Counter Misinformation" at https://www.nejm.org/doi/full/10.1056/NEJMp2103798 read more at https://www.eurekalert.org/pub_releases/2021-05/appc-ttc051321.php
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Here are the features that you might not have known about that can turn you from a casual LinkedIn user into a business powerhouse. 1. Control who can see your connections 2. View profiles in private mode 3. Segment your audience using Showcase Pages 4. Save your searches 5. Send messages without connecting 6. Schedule meetings and interviews 7. Create polls to engage with your audience 8. Encourage real-time engagement with LinkedIn Live 9. Share documents as organic “carousel” posts 10. Drive meaningful interactions with post reactions 11. Promote inclusion with name pronunciation read the details at https://sproutsocial.com/insights/linkedin-features/
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Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users to find content that they are interested in and want to see. In fact, did you know that using hashtags correctly can help your content get more natural reach and engagement? It’s been seen that using at least one hashtag in your social media posts can get you almost 13% more engagement on Instagram. Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people. It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow. For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some top FAQs about hashtag use and how to get the most of the little pound sign that we all know and love. read the list at https://www.jeffbullas.com/hashtag-generator-tools/
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Want more people to engage with your LinkedIn company page? Wondering how your employees can help? While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post. If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results. According to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers. In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement. #1: Leverage Employee Personal Profiles to Increase Company Page Visibility Provide a Branded Cover Photo for Employees’ Personal Profile Introduction Cards Contact Info The Experience Section #2: Find Relevant Content to Share From Employees Using the LinkedIn Teammates Feature Use the LinkedIn Teammates Feature to Connect to Employees on LinkedIn #3: Make Select Employees Content Admins for the Company Page #4: Create a Dedicated Company Hashtag to Curate and Engage With Employee Content Share Employee Content to Your Company Page #5: Use the Notify Employees Feature to Alert Staff to Key Company Page Posts #6: Encourage Employees to Engage With Posts on the Company Page Tag Employees in Company Page Photo Posts #7: Develop Company Page Content That Includes Your Employees Feature Employees in LinkedIn Stories Ask Employees to Host or Co-Host LinkedIn Company Page Events Feature Employees in Company Page LinkedIn Live Q&As Having a team strategy for your LinkedIn company page offers many benefits. When you showcase employees in the videos and posts on your page, you not only help them feel more engaged with the business but also provide them with content to share with their professional network. read the whole post with details at https://www.socialmediaexaminer.com/linkedin-company-page-strategy-leveraging-employees/
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Even though each audio tool is vastly different, they serve similar purposes. Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, "The thing we love most is how voice can bring people together." That message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse. Hear from a range of experts on both sides as we discuss which audio tool is better for businesses: Clubhouse or podcasts? Why not both? Of course, there's one other option we haven't yet considered: Should you try both? Any good marketer knows the importance of testing out various channels and iterating on a marketing strategy over time based on those results. So, if you're unsure whether your audience prefers Clubhouse or podcasts, you might want to test both. You might even find that both tools work well together to create a more cohesive, powerful marketing strategy. read the entire (and very long) piece at https://blog.hubspot.com/marketing/clubhouse-vs-podcasts
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Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand. Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks. With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place. Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail. Stage 1 Preparation #1 Crisis Definition #2 Monitor Online Chatter #3 Create a Written Plan Stage 2: Action Stage 3: Review for the whole article including details of what happened., please read https://hcsmmonitor.com/2021/01/23/a-three-stage-approach-to-handling-a-healthcare-social-media-crisis/
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It’s no secret that healthcare marketing continues to change daily and it’s getting even harder to market healthcare products. In this age of the internet and social media where a lot of consumers are selective of what they view, it takes great ingenuity to be successful in marketing. From the beginning of the pandemic, marketing is even harder now. But it doesn’t have to be. Native Advertising is a way to solve this problem and make things a little bit easier for healthcare companies. What is Native Advertising? Native advertising is a form of paid advertisement that matches the medium where the advertisement takes place. These ads do not have the look or feel of pop-up or banner as they do their job without disrupting the user’s experience. They are usually in the form of articles or videos and they tend to blend in with the content of the medium properly, making it difficult to identify. Native advertising helps healthcare companies reach out to consumers easily. Ads for healthcare products are pretty easy to spot, but with good native advertisement strategies, they can be able to reach out to consumers without stress. Strategies for Native Advertisement Native ads work only if placed properly. Below are some strategies for a successful native ad campaign. - Find the Right Medium:
- Keep your Audience in Mind:
- Be Original:
Healthcare marketers and companies need to invest in native ads as they tend to be more effective and have a higher conversion rate. read the whole post at https://thefutureofhealth.care/free/03/05/2021/native-advertising-in-healthcare/
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The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…
1. Micro-segmentation and Hyper-personalization Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. 2. Email Automation Email automation has been around for quite a few years now. In 2021 and the years to come, it will become much more advanced with the help of Artificial Intelligence (AI) and Machine Learning (ML) principles. 3. Agile Email Marketing Agile Email Marketing is a comparatively new methodology with the help of which you can streamline the process of email template production. 4. Visuals in Email Marketing Including the right visuals in your emails can take your subscriber experience to the next level. 5. AMP (Accelerated Mobile Pages) in Emails You can use AMP technology to create emails that allow the users to take action from the email itself. 6. A/B Testing Since your customers’ purchasing patterns and preferences have drastically changed in the past couple of months, you must carry out A/B testing. It will help you to understand what strikes the right chord with your subscribers. 7. Omnichannel Marketing Approach Omnichannel marketing is an approach through which you can impart a consistent experience to your prospects and customers, irrespective of the channel. 8. Stricter Privacy Policies Anti-spam guidelines and privacy policies will get stricter. 9. Empathetic Messaging Many individuals and businesses are still going through difficult times and therefore, you must send out empathetic messages that reflect sensitivity and consideration for the readers. 10. BIMI BIMI (Brand Indicators for Message Identification) is a novel technology that enables businesses to display their logo beside the email subject line and message. read the whole unedited post at the scoop.it blog https://blog.scoop.it/2021/04/22/email-marketing-trends-how-to-up-your-game-in-2021-and-beyond/
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Claim and optimize your Google My Business listing A Google My Business (GMB) listing allows you to provide Google users with more information about your practice, its operations, your most important details, and what previous patients have thought of your services. It’s a great tool for businesses with physical locations because these listings tend to show up for local searches. They also appear on the right-hand side of the Google search results on a desktop or at the top of the results on mobile, so it’s definitely worth looking into registering a GMB listing for your business. To claim your listing, visit the Google My Business site and click on the ‘manage now’ prompt. Then you can input basic information about your practice like the name, phone number, address, and website of your business. Having an optimized GMB listing can help you extend the reach of your healthcare practice so you can attract more patients in your local area. Make sure you get the most out of the Google My Business features, so you’re providing prospective patients with as much information as possible. It’s also worth noting that Google has been releasing new features over the last year to help businesses and organizations to keep their customers up to date during the ongoing pandemic. If you would like to learn more about this, make sure you check out Roadside Dental Marketing’s guide to updating your Google My Business listing for a Covid-19 reopening. Encourage your patients to leave reviews (especially on Google) Google reviews can help you to rank higher on search engines. If the search engine notices that a lot of people are giving your organization positive feedback, the search engine will put more trust in your site and feel more confident about ranking it well for relevant queries. Plus, prospective patients are likely to trust word-of-mouth recommendations and the personal experiences of others over other forms of marketing. So, reviews can encourage more people to visit your organization for treatment. To convince your patients to leave reviews, you could ask them in person after your service has been provided. Or send an email or text asking them to leave a review of their experience with your practice a couple of days after their appointments. Displaying reviews on your website or search engine listings is a great way to build trust with new patients as it helps them see that other people have benefitted from your service. Reviews also act as a free source of advertisement and endorsement. Build links on similar and local websites Link-building is the process of acquiring backlinks to your website from other sites. It provides an opportunity to reach a wider audience and can improve your rankings on Google’s SERPs. And, if you build links on the right types of websites, this can help give search engines more context about where you’re based and what you do. So, it’s a good idea to focus on getting your practice featured on healthcare websites, as well as the sites of local businesses, charities, and newspapers. There are lots of tactics you can use to earn local and relevant links. You could get involved with your local community by participating in local events, donating to worthy causes, and developing a relationship with similar local businesses. If any of these events get written about online, your website could be linked to drive more traffic your way. It would be best if you were aiming to get local links from sites and directories in the healthcare niche whose audiences will find your content useful. And you should avoid getting links from spammy sites or even purchasing links from other sites because Google can penalize you for these approaches. Good links should be earned naturally from authoritative and relevant sources to boost your SEO and send more qualified traffic to your website. To get link-building opportunities, you can reach out to local blogs or websites in similar industries and determine if you can guest post for them. If they agree, you can write helpful articles and include links to lead readers back to your website. You can also increase the chances of people linking back to your website content naturally by ensuring it’s engaging, credible, and genuinely useful. Create content that provides value for your patients If you can provide genuine value with your content, prospective patients will be far more likely to visit your website and trust your practice. By providing value, you are positioning your website and, ultimately, your practice as a valuable resource that your patients can trust. There are different kinds of content you can create to provide a lot of value. An example is useful (and free) tools like calculators or questionnaires that your patients can easily solve or access information. These are very engaging and tend to attract more traffic, links, and social shares. You could also produce how-to guides to provide comprehensive and detailed answers to the common questions that your audience is asking. Educational resources like podcasts or video tutorials are other examples of content that you can use to provide valuable information about the healthcare industry or your services. And then we have eBooks that offer a great way to give out information and can be downloaded for free so that people have access even when they’re offline. Here are some examples of companies that provide a lot of value with their content to insight into what this can look like. First, we have Helix Hearing Care’s guide to hearing aid maintenance. This is very relevant to the company’s target audience, as they focus on providing customers with the best hearing devices and care in this area. They have created detailed video tutorials that show their patients how to change their hearing aid batteries and filter, care for their hearing aids, or take them on and off. To make it easier to understand, the videos are concise, and they employ the use of diagrams that show exact steps on what to do. This is an example of an educational resource that provides immense value for their customers and plays a part in helping them optimize their website for search engines. Another great example is from Orphanet. They have a database dedicated to providing information on rare diseases and orphan drugs. This website contains data on 6000+ rare diseases and information on how to further the diagnosis, treatment, and care of patients with these diseases. They have an advanced search tool that allows visitors to search for rare diseases by name on their website. When a user does this, they summarize the disease, a clinical description, and links to further information on the condition. This is a handy tool, and it is also very descriptive, which improves the chances of their website appearing on relevant search engine result pages. Ensure your practice’s NAP is consistent on every platform The acronym NAP stands for name, address, and phone number. These details must remain consistent across all platforms, which will primarily include your website, social media, and directory listings. This helps search engines like Google know that your business is legitimate and credible. Plus, it will make it much easier for them to provide your details to relevant patients, as there will be no questions about what they are. Inconsistencies in your NAP can be off-putting for potential patients, too, as they will find it hard to locate and trust your practice. You should also make sure to update your website and social media platforms if there are any changes in the address or phone number of your practice. Having a consistent NAP will make it easier for potential patients to find your practice and will make sure search engines offer similar and accurate results across all platforms. Target relevant and local keywords with your website copy Targeting local keywords in your web content is important as it will help your practice appear in the search engine results in response to local queries. This is why you have to perform local keyword research. To do this, you can use keyword research tools like Ahrefs and Ubersuggest, which will help you discover a list of relevant terms and key phrases. When using these tools, you want to specify the area where your practice is located. For example, you could type in the phrase “optician in Boston” and sift through the results generated to find the best and most relevant keywords to incorporate into your content. Semrush has a great guide to local keyword research that can walk you through the process and give you great results. Once you have your list of local keywords, you can then integrate them into your website content. Make sure the keywords appear as natural as possible and don’t engage in keyword stuffing, but rather construct your content so that the keywords flow into your sentences and are relevant to what is being discussed. Publish content that boosts your E-A-T Google wants to provide the best results for every query, so the search engine will look at your E-A-T when deciding how to rank your site. This refers to three factors: expertise, authority, and trustworthiness. So, to prove that your website is a great source of information and deserves to rank well, you need to be publishing content that embodies these characteristics. To do this, you need to identify your practice’s areas of expertise and focus on creating authoritative content on relevant topics. Another tip that can help you fulfill the expertise aspect of the E-A-T guidelines is to display your accolades and achievements on your website. This will help you increase the trust that visitors have in your practice and also show search engines that there’s concrete proof that you know what you’re doing. Another concept you should be focusing on as a healthcare practice is YMYL. This stands for Your Money or Your Life and mostly affects websites that offer services and products that impact people’s health, happiness, financial stability, and safety.
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Email marketing requires a lot of careful planning and execution. Here is a 30 point email marketing checklist to help you get it just right and achieve a great ROI. 1. Avoid Spam Filters
2. Send Relevant Content
3. Optimize for Plain Text
4. Include Sharing Buttons
5. Create Exclusive Offers
6. Length - Keep it short
7. Take Feedback
8. Avoid Generic Templates
9. Choose a Professional Email Address
10. Be Frequent/ Be Consistent
11. Provide Something of Value
12. Never Use All-Caps
13. Put Your Audience First
14. Develop a Unique Voice
15. Links and Subject Lines
16. Clear Email Address
17. Images and CTA
18. Email Preview Across Devices
19. Tablet and Mobile Testing
20. Sending Time
21. Email Metrics and Analysis
22. Engaging Copy
23. Campaign Goals
24. Avoid bombarding your subscribers with mails
25. Segmentat
26. Personalize
27. Always provide the Unsubscribe Link
28. Proofread and Edit before sending
29. Set up Your Autoresponders
30. Monitor Your Email Bounce Rate This checklist will help you to remain focused and on track without becoming distracted and unproductive. All you need to do is to implement every point listed out, and you'll be taking the email marketing system by its horns. read the entire post with details of each point at https://www.sendx.io/blog/email-marketing-checklist/
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GSuite upgrades to Google Workspace and @google makes it available for everybody New additions to Google Workspace help businesses navigate the challenges of hybrid work, including with Companion Mode for Google Meet calls. A dedicated space for teamwork and collaboration Keeping everyone in the conversation during hybrid meetings Trusted hybrid collaboration in Google Workspace A single, connected experience read the details here https://cloud.google.com/blog/products/workspace/helping-business-with-new-additions-to-google-workspace
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There's a lot you can do with HubSpot—you just need to know where to find everything. Here are five helpful HubSpot features to take advantage of. Prep snippets for quick responses Create Round Robin meeting links Batch schedule tweets Set up your chatbot for business hours Use lists to see which users are most active read more at https://zapier.com/blog/hubspot-tips/
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The majority of the most popular prostate cancer videos posted on YouTube included inaccurate or biased content, according to study results. Many of these videos also contained outdated information in terms of current screening guidelines and treatment recommendations. “Our study shows that people need to be wary of many YouTube videos on prostate cancer, There is valuable information available in them, but people need to check the source to make sure it is credible and to beware of how quickly videos become outdated as care guidelines constantly evolve with science.” as per Stacy Loeb, MD, MSc, urologist in the department of urology at NYU Langone Medical Center Loeb and colleagues — including prostate cancer and health communications experts — sought to evaluate the educational value of the 150 most-viewed prostate cancer videos on YouTube. They used the validated DISCERN quality criteria for consumer health information, and they used the Patient Education Materials Assessment Tool to compare results with user engagement. Results showed that 77% of the videos presented factually incorrect or biased information within the video or comments section. Nearly half of the videos failed to discuss potential harms of various treatments, and 19% recommended unproven alternative therapies. https://www.healio.com/news/hematology-oncology/20190208/youtube-videos-on-prostate-cancer-often-misinformative-outdated
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Public compliance with recommended guidelines to limit the spread of SARS-CoV-2 and COVID-19 is an important component in combating the disease . Current guidelines suggest several measures, such as wearing a mask and staying at home; nonetheless, a large number of individuals fail to follow the guidelines provided by public health officials. Public compliance to guidelines remains an issue Public health campaigns aimed at curbing the spread of COVID-19 are important in reducing disease transmission, but traditional information-based campaigns have received unexpectedly extreme backlash. Objective and Methodology: This study aimed to investigate whether customizing of public service announcements (PSAs) providing health guidelines to match individuals’ identities increases their compliance. We conducted a within- and between-subjects, randomized controlled cross-sectional, web-based study in July 2020. Participants viewed two PSAs: one advocating wearing a mask in public settings and one advocating staying at home. The control PSA only provided information, and the treatment PSAs were designed to appeal to the identities held by individuals; that is, either a Christian identity or an economically motivated identity. Participants were asked about their identity and then provided a control PSA and treatment PSA matching their identity, in random order. The PSAs were of approximately 100 words. Results: We recruited 300 social media users from Amazon Mechanical Turk in accordance with usual protocols to ensure data quality. In total, 8 failed the data quality checks, and the remaining 292 were included in the analysis. In the identity-based PSA, the source of the PSA was changed, and a phrase of approximately 12 words relevant to the individual’s identity was inserted. A PSA tailored for Christians, when matched with a Christian identity, increased the likelihood of compliance by 12 percentage points. A PSA that focused on economic values, when shown to individuals who identified as economically motivated, increased the likelihood of compliance by 6 points. Conclusions: Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with public health guidelines. read the paper at https://publichealth.jmir.org/2021/4/e25762/
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More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies. The deployment of this technology can be a game-changer, and if this is something you are considering for your own business, then read on to learn more about the ways AI will change the future of digital marketing. 1. Advanced data collection and processing Right now, most marketing personalization relies on consumers volunteering a lot of the data needed to make this possible. But, we are already seeing a shift toward AI-driven data collection that runs in the background (on social media, websites, and other platforms). 2. Improved marketing content AI is helping marketers discover the type of content that is most effective based on the behavior of their targeted customers. This is a change that will greatly impact the future of digital marketing because it allows you to utilize the content that gets optimal results without having to spend tons of time and money on tests, studies, or surveys to discover which content works best for your target audience. 3. Chatbots for enhanced customer service These days, chatbots come in all shapes and sizes, with applications from basic customer service to driving sales conversions, and much more. Chatbots are becoming the standard in most industries, and customers are now used to interacting comfortably with them on websites, social media, and various other platforms. In part, this growing popularity is due to AI-powered virtual assistants like Alexa and Siri. But, the biggest impact of chatbots has been in customer service because they help businesses go beyond the “one-to-one” to the “one-to-many” customer services approach. 4. Cost saving on advertisements One of the biggest changes brought on by AI will be to the advertising industry. In the past, companies had to shoot brand commercials multiple times using different items, colors, or brand names. Today, AI allows brands to reach different markets with reduced money and time through deep learning and synthetic media. This technology has already helped to create a new generation of content creation tools to allow digital advertisers on platforms like Google, Facebook, and Instagram to provide the best experience possible. 5. Voice search There is no denying that voice search is among the most successful areas that have adopted AI. For the past few years, voice search has been on the rise, and the trend is likely to continue well into the future.
The past year made adjustments to our daily life. Most of the usual things, such as shopping for clothes, have steadily moved to the virtual space. The pandemic has significantly increased the time people spend on the Internet. Changes in Digital Marketing Compared To Last Year The basic trends of this year will be a cordial atmosphere, intimacy, and openness in relations between you and the audience while the major task remains unchanged — to attract and retain new customers. Social networks reach customers through screens 2 Content goes interactive 3 Voice and visual search matters 4 Mobile applications boost business development 5 Chatbots are on the wave of popularity read more at https://www.apppicker.com/developernews/41123/How-Digital-Marketing-Will-Change-5-Predictions-for-2021
Via malek
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As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale. Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness. Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how: 1. Demonstrate the value of social with a routine touchpoint Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams. 2. Prevent mistakes before they happen Maintain a strong foundation of trust by building quality assurance into your publishing process. 3. Promote collaboration in times of crisis When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production. read more at https://sproutsocial.com/insights/strengthen-agency-client-relationships/
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Even defenders of the agency's approach admitted that its guidance has been conservative, and at times slow. Nearly a year ago, amid concerns about how to prevent transmission of the virus causing Covid-19, scientists were beginning to conclude that rigorous disinfection of surfaces — say, fogging them or deep-cleaning with bleach — was overkill. Academics were warning that the risk of so-called fomite transmission was wildly overblown. In the fall, research from Israel and Italy found that the virus couldn’t even be cultured from surfaces in hospital infectious disease units. By February of this year, the editorial board of Nature was openly urging the Centers for Disease Control and Prevention to update its guidelines. The CDC did so — last month. That so much time passed before the nation’s leading public health agency took a stand on an issue that seemed patently obvious to others was puzzling. But it was hardly an isolated incident. waiting for more certainly just isn’t an option. If their advice is too disconnected from reality, and if they are too slow, then they make themselves irrelevant, I understand that they’re in a difficult position. However caution and indecision also comes at a price. read the original article at https://www.statnews.com/2021/05/11/cdc-messaging-covid-19-seems-out-of-step-public-health-experts-say/
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Background: Social media platforms such as YouTube are used by many people to seek and share health-related information that may influence their decision-making about COVID-19 vaccination.
Objective: The purpose of this study was to improve the understanding about the sources and content of widely viewed YouTube videos on COVID-19 vaccination.
Methods: Using the keywords “coronavirus vaccination,” we searched for relevant YouTube videos, sorted them by view count, and selected two successive samples (with replacement) of the 100 most widely viewed videos in July and December 2020, respectively. Content related to COVID-19 vaccines were coded by two observers, and inter-rater reliability was demonstrated.
Results: The videos observed in this study were viewed over 55 million times cumulatively.
The number of videos that addressed fear increased from 6 in July to 20 in December 2020, and the cumulative views correspondingly increased from 2.6% (1,449,915 views) to 16.6% (9,553,368 views). There was also a large increase in the number of videos and cumulative views with respect to concerns about vaccine effectiveness, from 6 videos with approximately 6 million views in July to 25 videos with over 12 million views in December 2020. The number of videos and total cumulative views covering adverse reactions almost tripled, from 11 videos with approximately 6.5 million (11.7% of cumulative views) in July to 31 videos with almost 15.7 million views (27.2% of cumulative views) in December 2020. Conclusions: Our data show the potentially inaccurate and negative influence social media can have on population-wide vaccine uptake that should be urgently addressed by agencies of the United States Public Health Service as well as its global counterparts. At the time of this study (the second half of 2020), videos uploaded by public health agencies or professionals have had limited presence among the widely viewed YouTube videos that have reached millions of people. Different approaches are needed to understand and address the concerns subgroups of people have about COVID-19 vaccination. Improving the extent to which social media reaches the public with comprehensible, up-to-date, and scientifically accurate information must be a part of a comprehensive national strategy to help people make informed decisions about vaccination.
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Googling does not mean I think I’m a doctor. It’s a sign of being an engaged, empowered “e-patient.” I partner with great doctors – I don’t tell them what to do. And they welcome me doing it. I personally am completely opposed to a patient going in and saying “I’ve decided I have condition X, and I want you to prescribe 42mg QID of medication Y.” I mean, have you ever seen the things medical students have to learn to get their license?? But I’m all in favor of a patient saying, “I have symptoms A and B, and from what I can tell from websites J and Q, that sounds like it could be M.” Explain your thinking, identify your source, and try to solve the diagnostic puzzle together: Collaborate. The flip side is that it’s demonstrably wrong for a doctor to insist that their diagnosis must be right; And to flip it again, patient engagement isn’t a synonym for “the patient is always right.” Googling is a sign of an engaged patient. The only reason a patient ever searches for information is because they’re trying to learn more! To smack that down is to discourage engagement. That’s empowering. That’s modern. That’s participatory. Do it that way. The tricky parts of medicine are hard. Work together. read this classic and evergreen post at
https://participatorymedicine.org/epatients/2015/11/the-truth-about-the-your-googling-and-my-medical-degree-mug.html
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