Social Media and its influence

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital -- not your influence but your potential for it.

 

===> For the world’s social media users: accept that you’re already being indexed by these services, and they’re going to sell data about you. <===

 

‘Influence’ scores are going to become more important with time. Once they reach a threshold of accuracy, you can bet a new wave of brands will start rewarding and providing better service to people identified as influencers...

Companies are scouring social networks, looking for the new “influencers.”... IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.