Is Content Marketing the Hot New Trend? [Infographic] | Social Media and its influence | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.

 

Read more, very interesting...:

http://www.jeffbullas.com/2012/02/10/is-content-marketing-the-hot-new-trend-infographic/